Presentation on theme: "//. 1961 founded by Richard Cabela (Sidney, NE) 1987 First retail store Mail-order catalogs: 50 states and 120 countries Nearly 40 retail."— Presentation transcript:
1961 founded by Richard Cabela (Sidney, NE) 1987 First retail store Mail-order catalogs: 50 states and 120 countries Nearly 40 retail locations in U.S. and Canada World leader provider: hunting, fishing, outdoor recreation merchandise $2.7 billion in annual revenue Introduction to Cabela’s
#40 on Internet Retailers Top 500 list in 2012 October 2012, Fusion Award for Mobile Convergence Mobile App: Apple iOS & Droid QR Code Scanner in-store and in the catalog Introduction cont.
Strengths Customer Service Multiple Channels: Retail stores, catalogs, website Weaknesses Not enough stores Dependence on raw materials Vendors in China & Mexico Increased import duties, tariffs, currency fluctuations SWOT Analysis
Opportunities Potential for online retailing Increased internet sales 4.5% in 2011 Social Networking Addition of more retail stores Only 3 of 39 stores in Canada Outpost stores Increase global presence SWOT cont.
Threats Economic slowdown High unemployment rates: 8.9% in 2011 Rising oil prices Economic uncertainty Fierce Competition REI The North Face Big 5 SWOT Cont.
REI Cooperative 1938 founded in Seattle, WA 11 million members, 125 stores, 31 states $1.8 billion in annual revenue in 2011 Jim Whittaker, former CEO 1 st American to summit Mt. Everest 9,500 employees Fortune Magazine’s Top 100 to work for since 1988 Competitors
The North Face 1968 founded by Doug Tomkins and Kenneth Klopp 1980 outerwear, skiwear, sleeping bags, tents 2004 website introduced to deter counterfeiting 40 retail locations, 18 in the U.K. VF Corp (Parent Corp.) generated $9 billion in 2011 $1.6 billion from The North Face alone Competitors cont.
Big 5 1955 founded by Robert Miller and Maurie & Harry Liff 5 WWII army surplus stores 400 locations in 12 states 8,800 employees $902 million in revenue in 2011 Focus on mid-price point items Competitors cont.
Fierce competition $646 billion in annual spending Supports $6 million jobs $80 billion in federal, state, and local tax revenue Annual consumer spending Snow sports: $53 billion Internet access: $54 billion MNEs vs SMEs Large inventory vs specialty items Industry Analysis
Demographic Advertising Outside the midwest Health Awareness Promote outdoor recreation Website, retail stores, schools, hospitals Corporate Social Responsibility Global Adventures Advertising campaigns and outdoor recreation Short-term Recommendations
Differentiate Cabela’s brand represents 35% of merchandise revenue Unique designs Customer outreach Collaboration with local businesses Offer licensing agreements to carry specific items Technology, Innovation, & Exploration E-commerce and mobile app New and improved gear Long-term Recommendations
Unique direct marketing plan Increasing expansion New outpost stores Increasing CSR Sustainable Video games, Kiosks, Cabela’s TV, Mobile App Conclusion