1. 1 Olivier Uyttendaele KBC Bank and Insurance

2. 2 Visual identity Combination typeface and symbolic shapes Symbolic shape: A persons head Typeface: Name and activities

3. 3 Visual identity 2 2 base colours: Light blue Dark blue Always these 2 colours If not possible: Always black and white Freedom, sea

4. 4 How to apply the logo? Free space around logo: Keeps disturbinbg elements away Doesn’t mean lost empty space around logo

5. 5 How to apply the logo? 2 Sufficiently readable: Smallest possible size 10mm Other prints: Newspaper: Bigger size to improve readability …

6. 6 Applications of the logo Documents: Invoices Contracts Orders Applications forms Order forms

7. 7 Applications of the logo 2 E-mails Notes Business cards Commerciel publications: Advertisments Posters: Busstop posters or 20m²posters

8. 8 Applications of the logo 3 Leaflets Brochures Invitations Guest cards

9. 9 Applications of the logo 4 Gifts: T-shirt Umbrella Soccer ball Bicycle helmet

10. 10 Thank you for your attention