1. Property of AppCentral—Confidential. Do NOT Distribute

2. © AppCentral Confidential—Do not distribute. 2 Mobile + Enterprise 97% of organizations indicated that either some or all of their employees had employee-liable devices. Source: AppCentral Survey 2011 97% of organizations indicated that either some or all of their employees had employee-liable devices. Source: AppCentral Survey 2011 90% CIOs expecting to deploy mobile apps within their company in the next 12 months. Source: Kelton Research 2011.

3. © AppCentral Confidential—Do not distribute. 3 Custom Enterprise Apps 10% 80%.

4. © AppCentral Confidential—Do not distribute. 4 Why are they choosing iOS?

5. © AppCentral Confidential—Do not distribute. 5 About your Speaker: Ken Singer Serial mobile entrepreneur Adjunct Professor, UC Berkeley Board Member, BMIC.org CEO and co-founder, AppCentral Leader in Mobile App Management First mobile Enterprise App Store Cross-platform, “fragmentation- friendly”

6. © AppCentral Confidential—Do not distribute. 6 ’08-’09: We put Beer into Blackberrys

7. © AppCentral Confidential—Do not distribute. 7 How do I distribute my app?

8. © AppCentral Confidential—Do not distribute. 8 How do I update my app?

9. © AppCentral Confidential—Do not distribute. 9 3 rd party Applications Customizable Applications Internal Applications AppCentral Provisioning Tracking Licensing Updating Distribution Decommission Company Liable Employee Liable App DevelopmentApp ManagementDevice Empowerment

10. © AppCentral Confidential—Do not distribute. 10 Solution: Enterprise App Store a company’s private, branded enterprise app store; that employees access with a native app; to distribute & manage apps over-the-air. Solved the Mobile App Lifecycle Management issue

11. © AppCentral Confidential—Do not distribute. 11 But why do CIOs still choose iOS? IT is risk adverse “open source” is scary Single device vendor Developing apps for single device-UI is easiest Data security

12. © AppCentral Confidential—Do not distribute. 12 Why is Apple permissible? Apple has worked directly with enterprises to meet security requirements Offered Mobile Device Management capabilities Controlled app distribution Limited multi-tasking—apps cannot interact with each other or access each other’s data

13. © AppCentral Confidential—Do not distribute. 13 Android is at a disadvantage No clear advocate in the enterprise – who to ask for help Open Source OS leads to unmanageable fragmentation – Varying features & no standards Physical ports Apps can come from anywhere Multi-tasking

14. © AppCentral Confidential—Do not distribute. 14 How can Android compete? Community outlines and agrees enterprise guidelines Standard MDM features across all Android OEM vendors App auditing service similar to Apple Limit fragmentation http://www.thetelecomblog.com/2011/02/15/apple-changes-strategy-to-combat- android-onslaught/

15. © AppCentral Confidential—Do not distribute. 15 Current security strategies Mobile Device Management Split personalities – Virtualize OS – Sandboxing Mobile App Management http://www.progadgetreview.com/android-wifi-security-2-3-3-version.html

16. Ken.Singer@appcentral.com 415-601-7228 Do you have the answer?