1. How to build a social media strategy? Sean Singleton

2. Social Commerce Workshop: How to build a strategy Building a business case Common mistakes How do we avoid them Tips & Trends Summary

3. Social Commerce

5. Social Media on E Commerce Platforms

7. E Commerce on Social Platforms

8. 6 Social Media Tools

12. Facebook commerce is selling to FANS not consumers

14. It can be selling ON Facebook or selling WITH Facebook

16. Use F Commerce for retail events

18. Experiment and explore opportunities to learn from your fans

21. This is a workshop!

22. Building a business case

23. Social Networks are the Most Popular Activity Online

24. 1 in 5 online minutes spent on SN, Up from 6% in 2007 Source: comScore Media Matrix, Worldwide, March 2007 – October 2011, “It’s a Social World,” Dec 21 2011It’s a Social World Social Networks are the Most Popular Activity Online EC

25. The Social Media Universe is expanding

26. The Social Media Universe is Expanding 15MM+ users 135MM+ users 51MM+ users 15MM+ users 62MM+ users 232MM+ monthly active users 115MM+ subscribers 20MM+ blogs 6MM+ users 800 MM+ monthly active users 230MM+ users 2MM+ users 500K+ users 800MM+ monthly users visit site More people on more social networks than ever before Source: Official and Estimated statistics. Facebook, YouTube, Zynga, Twitter, LinkedIn, Groupon, Flickr, Tumblr, Instagram, Foursquare, Pinterest, scvngr, Path, Google+ SlashGear, TechCrunch / Comscore, FastCompany, Oink: TechCrunch, GetGlue, Foodspotting: Soraya Darabi’s LinkedInFlickrSlashGearTechCrunch / ComscoreFastCompanyTechCrunchGetGlue: Soraya Darabi’s LinkedIn 100K+ users 2MM+ users 1.5MM+ users EC

27. Social Networks Now Reach 82% of the World’s Internet Population

28. That’s 1.2 billion people Social Networks Now Reach 82% of the World’s Internet Population Source: comScore Media Matrix, Worldwide, March 2007 – October 2011, “It’s a Social World,” Dec 21 2011It’s a Social World EC

29. Social Networking is growing in every single country

30. Total time spent on all regions grew by 35%+ in 2011 Social Networking is Growing in Every Single Country Source: comScore Media Matrix, Worldwide, March 2007 – October 2011, “It’s a Social World,” Dec 21 2011It’s a Social World EC

31. Google + is growing fastest than other social network

32. Google+ is Growing Faster Than Other Social Networks 67 million people have visited Google+ Source: Comscore Source: Leon Haland, Google+ calculations by Paul Allen, comScore, MySpace, Twitter, Facebook, LinkedIn Time to reach 50 million users (estimate) EC

34. The web is a massive part of our lives. And social media accounts for significant portion of web usage

36. The conversation is already happening.

38. Opportunity to gain an competitive advantage.

40. Helps drive growth.

42. It is now a must-have for corporate marketing.

44. Improve your search rankings

45. What are the most common mistakes ?

47. Rush to action without a plan

48. Hasty decisions & knee jerk reactions Tactical approach Focus on wrong objectives or platforms Failing to understand requirements & resources

50. Measurement.

53. Defined and measurable objectives Metrics that tie into those objectives Tools & knowledge for tracking metrics Ability to translate online actions to business results

55. Content Needs to be engaging

56. Content Needs to be engaging

57. Content Needs to be engaging Require planning Require approval Often not given proper consideration

59. Failure to Engage

60. Engagement hurdles Social Media is about listening & interacting

62. Limited Reach

63. Social Media only really works with large (ish) audience Process of building a network is often overlooked Without reach, there is no ROI

64. How to avoid the most common mistakes?

66. Goals

68. Platforms

70. Engagement

72. Reach: How will you promote your programme

74. Resources

75. What is needed? What will it cost? People, process, assets, tools, etc

77. Metrics

78. Tips & Resources

79. Learn

80. Learn with monitoring tools 80

81. Paid services provide monitoring 81 From Radian 6 Other providers BrandWatch Buzzmetrics Cymfony Dow Jones Scout Labs Techrigy/Alterian Visible Technologies

83. If objective awareness then focus on: web traffic web traffic referrals search volume trends followers, fans, friends social mentions share of voice

84. If objective sales then focus on: web traffic time spent on site bounce rate content acceptance rate followers, fans, friends social mentions share of voice social connectivity within sales funnel

85. If objective loyalty then focus on: time spent on site repeat visits content acceptance rate followers, fans, friends repeat social mentions share of voice recommendations & ratings social connectivity within sales funnel customer service metrics net promoter score

86. Focus relationships not technologies Transactional Occasional Impersonal Short-term Passionate Constant Intimate Loyal

89. Summary

91. Mulţumesc! seansingleton66@gmail.com @paulpingles