1. May, 2008 Peter Cowley, MD of Digital Media, Endemol UK The Rise of Original Digital Video Content in the UK Internet World 2008

2. Agenda Introduction to Endemol New Customers for Video Content On-Line Video Stats Original Digital Video Examples Case Studies Questions

3. Introduction to Endemol Present in 27 countries… One of the largest independent TV producers in the world… International formats including Big Brother and Deal or No Deal…

4. New Customers for Video Content PortalsMSN, Yahoo!, AOL… RadioVirgin Radio/C4 Radio/EMAP Social MediaMySpaceTV, Bebo Mobile OperatorsO2, T-Mobile, Orange, 3, Vodafone VOD/IPTVVirgin Media/BT Vision/TopUpTV WebTVJoost/Babelgum/Veon… Download To OwniTunes/Xbox..coming: PS3, Tesco Console NetworksXbox Live/Playstation Network PublishersThe Sun, Guardian, Bauer… Advertisers / Agencies But Very few commissions / commissioners Funding through: sponsorship / distribution / consumer payments / advertising

5. On-Line Video Stats US 10.1 billion online videos viewed in Feb08 (+66% yoy, 3% mom) YouTube, 34% share, 80.4m viewers watched 4.42b videos (42.6 videos / viewer) MySpace, 50.2m viewers watched 539m videos (10.7 video/viewers) Followed by Yahoo!, MSN, Viacom Average online video viewer consumed was 2.7 minutes UK 4OD had 100m streams in 2007 iPlayer has had 42m programmes accessed in Q1 2008, 17.2m in March, 14m in Feb, 11m in Jan (25% mom) iTunes recently launched TV sections

6. Original Digital Video Examples - UK …some examples LG15YouTube Signs of LifeBBC.co.uk QuarterLifeMySpaceTV Kate ModernBebo Sophia’s DiaryBebo The Gap YearBebo CellO2 & Others Beyond The RaveMySpaceTV An emerging trend to maximise distribution and financial return is to create the video so it can be a true multi-platform experience: –Launch on web, short clips –Transfer to TV, DVD etc. as long form programming

7. Endemol & Digital Video Strategy for new digital partners 1.Provide full programmes for broadcaster’s ‘catch up’ service 2.License full programmes from the Endemol archive 3.Distribute clips from shows on YouTube, MSN etc. 4.Package clips/programmes from the Endemol archive 5.Create original digital video funded through commissions, sponsorship, digital distribution and traditional sales

8. Case: Cell ‘The Show’ WAP site Website YouTube site Social Network site play video

9. Case: Beyond The Rave Financed by Hammer Films Produced and Created by Pure Grass Films Distributed online by MySpace DVD to be released after on-line premiere on MySpace play video

10. Case: Gap Year Global on-line reality show: 6 countries, 6 contestants, 6 months Built for Social Media Funded via sponsorship & product integration Premier on Bebo Possible TV show Auditions launched in December 2007, travelling begins May 2008

11. May, 2008 Peter Cowley, MD of Digital Media, Endemol UK peter.cowley@endemoluk.com Questions?