Presentation on theme: "Business Model What is the Business Model in Transmedia / Cross-media / Multi-platform / Digital (pick the buzzword of your choice) Content production?"— Presentation transcript:
Business Model What is the Business Model in Transmedia / Cross-media / Multi-platform / Digital (pick the buzzword of your choice) Content production?
Paid by the Audience Paid by Advertisers Business Model
Ad breaks. Pre-rolls. Sponsors. Product placement. Ad Funded programming. Paid by Advertisers
Live events (ticket sales). Paid downloads (music, eBooks, videos). Apps and Mobile Games. Videogames. Premium SMS / Calls. Paid VoD. Products (Books, DVDs, Toys, etc). Crowdfunding. Paid by the Audience
Financing Model vs Business Model Financing Models
Film and TV Broadcasters and Distributors are funders and marketers of the content produced, providing MGs against expectations of revenues on a territory by territory basis. Tax Credits and soft money is granted to producers based on distributors validation or Cultural merit of the creative work. Local or European content quotas increase the demand for local produced or co-produced content. Why the established model works?
New on-line platforms (Youtube, Vimeo, Hulu, Facebook) and digital stores (App Store, iTunes, Amazon) allow producers to reach their clients on a global scale but (usually) dont provide advances on revenues that could be used to finance production. So, how can I finance my project? Why it doesnt work for Cross-media?
Extending a TV/Film property MOVIE or TV SERIES MOVIE or TV SERIES Game Website Facebook Page Licensed Products Books Sequels Mobile Apps
Solution Its still rare to find funding entities that will finance the full cross-media project. Funding is still organized on a platform by platform basis. Co-productions between producers from different territories and with companies with different skills are necessary to overcome funding limitations. Producers should prepare their sales pitches accordingly to this reality.
New sources of funding are available for Feature Film / TV producers that want to extend their movies to other platforms: – Media Interactive (mainly apps and games) – Wallimage Interactive (Belgium) – Creative Scotland – Northern Ireland Screen – UK (several regional funds). – France (CNC) – Germany (Regional funds and Game funds) – Canada (several funds and regional funds and TAX Credits) – Hi5 for Kids. The Funding Model
These national and regional funds allow producers to partner (a new type of co-productions) with Game Developers and Digital Agencies to develop and create Games, Apps, Digital content that complements their movie. Funding can range from a 20k to 200k. Additional marketing funding can be obtained to promote the movie/TV series. Additional content can be given away for free to generate buzz or sold to audiences. The Funding Model
On-line VoD services are putting advances, commissioning or licensing content for their platforms: Hulu, Youtube, Netflix, Yahoo, Amazon, etc. In Europe, Youtube already gave advances to +60 production companies to develop professional made Youtube Channels. Advertisers and media agencies are also commissioning Web series to communicate their brand values. A few broadcasters and some existing Film/TV funds are starting to fund Web series as experimental productions. The New Commissioners
VC / Private Equity National and regional game development funds Digital publishers Crowdfunding Media Desk Denmark created a document with sources of funding available in Europe for Games and other forms of digital content => Videogame Finance
With an existing property and a community, producers are able to attract better licensing deals from traditional gatekeepers, as also advertising revenues from agents, brokers (eg: Youtube Partners program) or directly negotiating with media agencies. Audience = Revenues
Web/Mobile as your first media. Seed it with content and grow the fan base. Social Media creates engagement and allows user participation. Promote it on-line and off-line. Printed media and Radio helps the marketing of the Web presence. After initial success, expand the property to other off-line medias: TV, Film, Books, Events, Licensed products, games, etc. Sell the format internationally. Our Transmedia Plan
Self-funding. Development funding (e.g. Media Interactive). Product placement / Sponsorship. R&D Funding – Prototyping. The Funding Model