1. 21 st Century Broadcast Support Enabling Asset Management for the Enterprise Tim Senior 19 March 2009

2. Agenda Introduction Current position 21CBS vision Proposed Solution Questions

3. Introduction Sky is a media company Leveraging assets key to success Current systems largely manual –Slow, error-prone, cumbersome Need to move to modern, integrated asset management system

4. Current position Media assets stored on tape Resource bookings done manually Low level of system integration

5. System components BSS –Maintain booking templates –Define asset versions –Associate template with version to produce an asset booking request ScheduAll –Schedule resource activities –Monitor workflow

6. Existing data flows

7. 21CBS Vision Central, accessible content store No-touch asset & resource booking Media Asset Management system –Editing & storage functions All applications integrated

8. Revised Component Functions MAM –New system –Take over template maintenance –Asset store & editing functions BSS –Maintain current functionality except template maintenance

9. Assumptions MAM will maintain workflow requirements to produce asset versions Message volumes are not excessive Interfaces from ScheduAll to enabling systems exist –Possible exception if MAM will provide eg editing facilities managed by ScheduAll

10. Design Principles Components & interfaces based around SOA principles –Loosely coupled –Defined contracts Communication via SOAP messaging over ESB –Guaranteed delivery –Transactional

11. Proposed solution

12. Message sequence

13. Template handling

14. Integration requirements ServiceProviderConsumer/sParametersPurpose getTemplateListMAMBSSSynchronous Request/response Retrieve list of templates from MAM getTemplateMAMBSSSynchronous Request/response Retrieve specific template details from MAM templateListChangedMAMBSSPublish/subscribePush template list changes to BSS templateChangedMAMBSSPublish/subscribePush template changes to BSS createAssetVersionMAMBSSAsynchronous Request/response Send asset booking request to MAM bookResourceScheduAllMAMAsynchronous Request/response Send resource booking request to ScheduAll

15. Questions Thank you