1. E-Plus Mobilfunk GmbH/Manfred Seufert/21.11.2015 VMA 2000 Unified Messaging Marketing Requirements and Technical Reality - 1 - VMA Vienna - May 2000 Manfred Seufert, E-Plus Mobilfunk GmbH

2. E-Plus Mobilfunk GmbH/Manfred Seufert/21.11.2015 VMA 2000 Unified Messaging Marketing Requirements and Technical Reality - 2 - Unified Messaging - Two Magic Words - Everybody is keen on Unified Messaging... But if you ask 10 People what is Unified Messaging? You will get 20 different answers There are different answers for different customer segments

3. E-Plus Mobilfunk GmbH/Manfred Seufert/21.11.2015 VMA 2000 Unified Messaging Marketing Requirements and Technical Reality - 3 - Unified Messaging For Target Groups Unified Messaging needs to be tailored for your customer base: –“Mobile“ Business Customer –“Mobile” Private Customers –SoHo Customer –Fixed Line Customer

4. E-Plus Mobilfunk GmbH/Manfred Seufert/21.11.2015 VMA 2000 Unified Messaging Marketing Requirements and Technical Reality - 4 - Unified Messaging - E-Plus Definition - Access to all types of messages independent from the terminal with intelligent message handling. You have new messages: 2 Voice 1 Fax 3 E-Mail

5. E-Plus Mobilfunk GmbH/Manfred Seufert/21.11.2015 VMA 2000 Unified Messaging Marketing Requirements and Technical Reality - 5 - Unified Messaging Modules Unified Messaging Mailbox –Voice, Fax and E-Mail in ONE virtual Mailbox –Message Filtering! –Data Conversion (E-Mail to Voice and Fax, Fax and Voice to E-Mail...) –Integrated Notification Short Message Services Conferencing / Chatting Content Services

6. E-Plus Mobilfunk GmbH/Manfred Seufert/21.11.2015 VMA 2000 Unified Messaging Marketing Requirements and Technical Reality - 6 - Unified Messaging for „Mobile“ Customers Text-to-Speech for E-Mail Messages –Filtering for Mobile Message Presentation Answer and Forward Fax and E-Mail Messages via the Mobile Voice and Fax Message Handling via PC –Create and Forward Voice and Fax Messages to Voice- and Fax- Mailboxes

7. E-Plus Mobilfunk GmbH/Manfred Seufert/21.11.2015 VMA 2000 Unified Messaging Marketing Requirements and Technical Reality - 7 - Web Portal WAP Portal Voice Portal Unified Messaging as a „stand-alone“ service will not be successful! Unified Messaging add-on value to portals

8. E-Plus Mobilfunk GmbH/Manfred Seufert/21.11.2015 VMA 2000 Unified Messaging Marketing Requirements and Technical Reality - 8 - Unified Messaging Integration „Classic“ Voice Mail Vendors have a high expertise for high volume voice mail traffic „Classic“ E-Mail Vendors have an excellent expertise for internet messaging To shorten the learning curve bring both worlds together!

9. E-Plus Mobilfunk GmbH/Manfred Seufert/21.11.2015 VMA 2000 Unified Messaging Marketing Requirements and Technical Reality - 9 - Unified Messaging Two Worlds come together DO NOT FORGET SECURITY ISSUES First network service who connects the internet directly to the telephony world Everybody expects hackers in the internet BUT nobody expected hackers in an SS7 environment!

10. E-Plus Mobilfunk GmbH/Manfred Seufert/21.11.2015 VMA 2000 Unified Messaging Marketing Requirements and Technical Reality - 10 - Unified Messaging Conclusions for E-Plus You need partners with internet and telephony know how who are willing to work together to customise your solution