1. MissionGeographyFinancialProcessManufacturingStartOffer © HL Display AB (publ) Jan 2008 Global Retail Solutions The No 1 In-store Communication and Merchandising Provider

2. MissionGeographyFinancialProcessManufacturingStartOffer © HL Display AB (publ) Jan 2008 Our Mission Creating an attractive and selling in-store environment that strengthens the consumer’s shopping experience

3. MissionGeographyFinancialProcessManufacturingStartOffer © HL Display AB (publ) Jan 2008 Our customers Retail Food Retail Non Food Brand Manufacturers Customer references

4. MissionGeographyFinancialProcessManufacturingStartOffer © HL Display AB (publ) Jan 2008 Geographical presence 32 Sales companies14 Distributors7 Factories

5. MissionGeographyFinancialProcessManufacturingStartOffer © HL Display AB (publ) Jan 2008 Committed to growth Listed on the OMX Nordic Exchange in Stockhom Sales in MEUR

6. MissionGeographyFinancialProcessManufacturingStartOffer © HL Display AB (publ) Jan 2008 Our Process and Services Customer Needs Prototype Testing Production Key Account mgmt Key Account mgmt Solution Design & Animation Design & Animation 7 7 5 5 4 4 3 3 2 2 1 1 Installation 6 6

7. MissionGeographyFinancialProcessManufacturingStartOffer © HL Display AB (publ) Jan 2008 Industrial Power Injection Extrusion Vacuum Printing Bending Printing Bending Metal 4 factories in Sweden, approx. 60.000 sq.m 1 factory in Great-Britain 1 factory in China 1 JV with Trion in the United States

8. MissionGeographyFinancialProcessManufacturingStartOffer © HL Display AB (publ) Jan 2008 Our offer RetailBrands Products and Solutions for: In-store Communication and Merchandising Products and Solutions for: Primary Placement and Secondary Placement

9. MissionGeographyFinancialProcessManufacturingStartOffer © HL Display AB (publ) Jan 2008 In-store Communication Price & Prod. infoFruit & Veg, DeliOverhead signage Outdoor signsAccessories

10. MissionGeographyFinancialProcessManufacturingStartOffer © HL Display AB (publ) Jan 2008 Merchandising Shelf Merchandising Hook Merchandising Product Merchandisers Bulk Food Merchandising

11. MissionGeographyFinancialProcessManufacturingStartOffer © HL Display AB (publ) Jan 2008 Target Categories Chilled Food Confectionary Health & Beauty Frozen Food Tobacco

12. MissionGeographyFinancialProcessManufacturingStartOffer © HL Display AB (publ) Jan 2008 Chilled Food

13. MissionGeographyFinancialProcessManufacturingStartOffer © HL Display AB (publ) Jan 2008 Confectionery

14. MissionGeographyFinancialProcessManufacturingStartOffer © HL Display AB (publ) Jan 2008 Health & Beauty

15. MissionGeographyFinancialProcessManufacturingStartOffer © HL Display AB (publ) Jan 2008 Frozen Food

16. MissionGeographyFinancialProcessManufacturingStartOffer © HL Display AB (publ) Jan 2008 Tobacco

17. MissionGeographyFinancialProcessManufacturingStartOffer © HL Display AB (publ) Jan 2008 Primary Placement Product Launch Shelf & Category Management POS Accessories

18. MissionGeographyFinancialProcessManufacturingStartOffer © HL Display AB (publ) Jan 2008 Secondary Placement Floor StandsCross Merchandising

19. MissionGeographyFinancialProcessManufacturingStartOffer © HL Display AB (publ) Jan 2008 Solid foundations Leading global organisation founded in 1954 Presence in 45 countries worldwide, local and global knowledge of trade and retail Global Offer, from Design to Installation Constantly striving to improve standards, every day in every way Experienced staff - solutions adapted to in-store reality AN AMBITIOUS FUTURE

20. MissionGeographyFinancialProcessManufacturingStartOffer © HL Display AB (publ) Jan 2008 Customers Retail Food

21. MissionGeographyFinancialProcessManufacturingStartOffer © HL Display AB (publ) Jan 2008 Customers Retail Non Food

22. MissionGeographyFinancialProcessManufacturingStartOffer © HL Display AB (publ) Jan 2008 Customers Brands