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Hot Topic’s and Wal-Mart’s Retail Mix. Hot Topic’s Retail Mix Retail Strategy Customer ServiceLocation Merchandise Assortment Pricing Communication Mix.

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Presentation on theme: "Hot Topic’s and Wal-Mart’s Retail Mix. Hot Topic’s Retail Mix Retail Strategy Customer ServiceLocation Merchandise Assortment Pricing Communication Mix."— Presentation transcript:

1 Hot Topic’s and Wal-Mart’s Retail Mix

2 Hot Topic’s Retail Mix Retail Strategy Customer ServiceLocation Merchandise Assortment Pricing Communication Mix Store Design And Display

3 Hot Topic’s Retail Mix Enclosed malls Customer Service Merchandise Assortment Pricing Communication Mix Store Display And Design Location Strategy

4 Hot Topic’s Retail Mix Location Pricing Communication Mix Store Design and Display Customer Service Many Different Hot Band T-shirts and Accessories Assortment Strategy

5 Hot Topic’s Retail Mix Location Communication Mix Store Design and Display Customer Service Merchandise Assortment Modest with Sales Pricing Strategy

6 Hot Topic’s Retail Mix Communication Mix TV and Magazine Ads Store Design And Display Customer Service Location Merchandise Assortment Pricing

7 Hot Topic’s Retail Mix Store Design and Display Heavy Metal, Gothic Look Customer Service Location Merchandise Assortments Pricing Communication Mix

8 Hot Topic’s Retail Mix Customer Service Modest Location Merchandise Assortment Pricing Communication Mix Store Design and Display

9 Wal-Mart’s Retail Mix Retail Strategy Customer Service Location Merchandise Assortment Pricing Communication Mix Store Design And Display

10 Wal-Mart’s Retail Mix Free-standing Stores Customer Service Merchandise Assortment Pricing Communication Mix Store Display And Design Location Strategy

11 Wal-Mart’s Retail Mix Location Pricing Communication Mix Store Design and Display Customer Service Large Number of Categories Few Items in Each Category Assortment Strategy

12 Wal-Mart’s Retail Mix Location Communication Mix Store Design and Display Customer Service Merchandise Assortment Low, EDLP Pricing Strategy

13 Wal-Mart’s Retail Mix Communication Mix TV and Newspaper Insert Ads Location Pricing Store Design and Display Customer Service Merchandise Assortment

14 Wal-Mart’s Retail Mix Store Design and Display Basic, Special Displays for Products Customer Service Location Merchandise Assortments Pricing Communication Mix

15 Wal-Mart’s Retail Mix Customer Service Limited Location Merchandise Assortment Pricing Communication Mix Store Design and Display


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