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What is the Love/Avon Army of Women? An initiative recruiting ONE MILLION WOMEN willing to participate in research to let them know about breast cancer.

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Presentation on theme: "What is the Love/Avon Army of Women? An initiative recruiting ONE MILLION WOMEN willing to participate in research to let them know about breast cancer."— Presentation transcript:

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2 What is the Love/Avon Army of Women? An initiative recruiting ONE MILLION WOMEN willing to participate in research to let them know about breast cancer research studies in need of volunteers A public service empowering women of all walks of life to learn about and become part of research An opportunity for women wanting to do more to eradicate breast cancer A way to expedite study enrollment; a fast track to ONE RESEARCH GOAL

3 Why the Love/Avon Army of Women? To form new partnerships between women and scientists To shift from studies on lab models to human studies To focus on what causes breast cancer and preventing the disease before it starts

4 Love/Avon Army of Women on ABC World News Tonight http://abcnews.go.com/Video/playerIndex?id=5942007

5 Why become an affiliate? The opportunity to let ONE MILLION WOMEN and countless researchers know that your organization is lending their support to eradicate breast cancer Strength in numbers! –More support means a stronger Army of Women Be part of the team that will change the future of cancer research!

6 What does being an affiliate mean? The Army of Women website will list your organization as an affiliate along with a link back to your website Your organization will send out an e-blast to your members informing them of our partnership and letting them know how to sign up to the Army If your organization sends press releases, you will be provided with the information to be sent to the media announcing our affiliation

7 What does being an affiliate NOT mean ? It does NOT mean handing over your mailing list or database It does NOT mean that your members will be approached for fund raising efforts It does NOT mean that you will have to notify your members every time a study is broadcasted by the Army

8 What is an Army of Women Member? A woman who has signed up to receive “Call to Action” e-mails about research studies Signing up to the Army does NOT mean a woman has signed up for an actual study Signing up to the Army does NOT obligate a woman to participate in any studies

9 What happens after a Call to Action e-mail about a study is received? Upon receiving the Call to Action e-mail she can choose to: –Participate –Decline –Forward to a friend (whether participating or not)

10 What would a member be asked to do if they sign up for a study? Examples of various study procedures: Questionnaires Blood Saliva Nipple aspirate fluid (NAF) Fine needle aspirate Core biopsy

11 How does a volunteer sign-up? www.armyofwomen.org

12 Minimal information required

13 User agreement and privacy statement

14 GRAPHICS PENDING


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