2. Why Susan G. Komen The mission of the Susan G. Komen Breast Cancer Foundation/Canadian Breast Cancer Foundation is to eradicate breast cancer as a life-threatening disease by advancing research, education, screening, and treatment. 125 out of 100,000 women are diagnosed with breast cancer

3. HouseMaster Goal To raise $50,000 for Susan G. Komen for the Cure® and Canadian Breast Cancer Foundation

4. Kickoff Dates Launch Date: August 22, 2012 Promotional Period: September 1 st - 30 th Fund raising period: Oct 1 st - Nov 30 th

5. HouseMaster Corporate Responsibility: Provide promotional materials Provide National and Local Public Relations Host “Live and Learn Webinar” on 10/23 & Donate $1 dollar per attendee Donate $1 per attendee at office talks Provide social media posts

6. Promotional Materials HouseMaster Pink Logo Wristbands T-shirt Golf shirt Fillable flyer Promotional email

7. Promotional Materials Website Banner Website Pink Update Phone Script Postcard Mailer “Live and Learn” Webinar Social Media Posting Public Relations

8. HouseMaster Pink

9. Zee Store

10. Wristbands Pricing 100 minimum DBR will provide first 100 for FREE $25.30/100

11. T-Shirt Pricing No minimum order DBR will provide first 10 for FREE $4.35/shirt

12. Golf Shirt Pricing No minimum order $17.55/shirt Ladies Men’s

13. Fillable Flyer

14. Campaign Email

15. Internal Website

16. Website Banner

17. HouseMaster Website

18. Phone Script PHONE SCRIPT ADD-ON HouseMaster is also proud to announce that we have partnered with Susan G. Komen for the Cure to raise money for breast cancer research and ultimately, to find a cure! Every home inspection we perform in the months of October and November, for Breast Cancer Awareness Month, HouseMaster will donate a portion of every inspection fee directly to the Susan G. Komen Foundation. We are proud to be inspiring hope through Home Inspections! Do you know what day you were looking for the home inspection to take place because I would be happy to book a convenient day and time for you now, or tentatively place you on our calendar if you need to check with the other parties involved?

19. Postcard Mailer

20. Enrollment Period: August 22-29 Pricing: – $0.48 per piece: mail to the targeted list – $0.51 per piece: mail to all realtor offices in a given area

21. Live and Learn Webinar October 23 rd at 2pm EST You will receive Webinar Invite this evening

22. Webinar Email

23. Office Talks DBR will donate $1 per attendee DBR will provide flyer, letter and registration form Franchisees must mail their registration form to DBR to fulfill donation.

24. Office Talk Flyer

25. Office Talk Letter

26. Office Talk Registration Form

27. Social Media Posts 9/3 One in eight women will be diagnosed in her lifetime. HouseMaster Inspires Hope! Join us in the fight against breast cancer at www.housemaster.com 9/10 Every 74 seconds someone in the world is diagnosed. Book an office talk with a HouseMaster professional in September or October and we will donate $1.00 for each attendee toward the fight against breast cancer! 9/17 Join HouseMaster and Race for the Cure! Sign up on our team today! http://www.the3day.org http://www.the3day.org 9/24 Post from their blog

28. Social Media Posts Cont. 10/1 For every inspection done during the month of October we will be donating money to Susan G. Komen for the Cure®. Be a part of the fight against breast cancer and schedule an inspection today! www.housemaster.com 10/8 Breast Cancer Facts: What you need to know. http://ww5.komen.org/uploadedFiles/Content_Binaries/806-316a.pdf 10/15 Post form their blog 10/22 Don’t miss our Live and Learn Webinar tomorrow night at 7:00pm.We will be donating $1 per attendee to Susan G. Komen for the Cure®! (Link to webinar registration page) 11/5 Thank you everyone for your support! We raised______ ! (Attach link to press release)

29. Facebook Promotion Provided by DBR

30. Public Relations National announcement of corporate sponsorship Local announcement of each franchisee participating National and local announcement of money raised

31. Franchisee Responsibility Promote the cause to your real estate professionals using provided material from Sept. 1 st - Oct.31 st Donate minimum of $5 per home inspection performed in October to Susan G. Komen for the Cure® Foundation Give office talks related to event during Sept/Oct o After talk, mail in sign in sheet Promote “Live and Learn Webinar” Participate in walks locally (optional)- ListList

32. Donations Inspection Talks Miscellaneous

33. Ready Set Go! Complete registration participation form on Infoex Order your supplies NOW!