1. Rhetoric is “the faculty of discovering any particular case all of the available means of persuasion.” -Aristotle

2. Background In the fourth century B.C., Aristotle identified the three key elements of a persuasive argument. They are as follows: Logos Pathos Ethos

3. Aristotle’s Model of Communication A writer should… Discover rational, emotional, and ethical proofs Arrange Those proofs strategically Clothe The ideas in clear and compelling words Deliver the product appropriately

4. 1) Logos The logic of an argument The argument has to make sense The argument has to be logical, well supported, and within the realm of the audiences experience

5. 2) Pathos The emotion of an argument Should appeal to the emotions of the audience Arguments should be supported with concrete examples to show the audience that the speech can directly relate to them or people like them.

6. 3) Ethos The credibility of the speaker The speaker needs to be believable, credible, charismatic and trusted by the audience.

7. From Aristotle’s model, we get the three basic appeals: Logical appeal Emotional appeal Ethical appeal

8. Logical Appeal Logical appeals focus on facts in order to persuade the audience's brain that the writer’s opinion is correct Students who are choosing a new school should come to PCHS because we were 1 of 30 high schools who had over 90% of its students pass the Georgia High School Graduation Test in all four content areas.

9. Emotional Appeal Emotional appeals attempt to persuade the audience’s heart of the writer’s opinion. If a student attends PCHS, he or she will achieve new levels of success which will result in a confident, happier individual with an improved self-esteem.

10. Ethical Appeal Ethical appeals target the audience’s sense of duty or of right and wrong. It is our responsibility to make sure every student is provided with a positive learning environment, which can be found at PCHS.