Presentation on theme: "From the past to the present"— Presentation transcript:
1From the past to the present A Look at RhetoricFrom the past to the present
2Classical DefinitionRhetoric is the “art of enchanting the soul.” – Plato
3Classical DefinitionRhetoric is “the faculty of discovering in any particular case all of the available means of persuasion.” – Aristotle
4“The duty and office of rhetoric is to apply reason to imagination for the better moving of the will.” – Francis Bacon
5“Not until human nature is other than what it is, will the function of the living voice—the greatest force on earth among men—cease…I advocate, therefore, in its full extent, and for every reason of humanity, of patriotism, and of religion, a more thorough culture of oratory and I define oratory to be the art of influencing conduct with the truth set home by all the resources of the living man.” – Henry Ward Beecher
6“Rhetoric is a form of reasoning about probabilities, based on assumptions people share as members of a community.” – Erika Lindemann
7Modern Definition“Rhetoric is a concern for the audience manifested in the situation and form of communication. Concern for the audience can involve the desire to persuade, teach, move, please, identify, or generally connect with the audience. Situation and form involve the rhetorical situation (funeral, educational, legal, etc.) and applying the correct form to address that particular audience.” – Killingsworth
8The Rhetorical Triangle Who? Is this person trust-worthy?Sometimes called the Aristotelian triad -- suggests that a person creating or analyzing a text must consider the following:speaker or writeraudience or readersubjectWho? Is it easily influenced?What is this about?
9Speaker Who is the speaker? What is his/her purpose? Is the speaker trustworthy? Credible? Famous? Educated?
10Audience What assumptions can be made about it? What shared experiences do the members have?What appeals will work on it?
11Subject Is it an “open” one that not everyone agrees upon? Does it make listeners/readers perk up and think, “Now, this is interesting”?
12Aristotle’s AppealsGeneral summary – The goal of argumentative writing/speaking is to persuade your audience that your ideas are valid, or more valid than someone else’s.
13EthosCredibility or ethical appeal – we tend to believe people whom we respect.A person with a powerful ethos gives listeners the impression that he/she is worth listening to.
14PathosEmotional appeal – persuades by appealing to the audience’s emotions (think sympathy or empathy).Word choice can be used to enhance the argument (think destitute, threadbare, homeless).
15LogosLogical appeal – persuades by the use of reasoning, both inductive and deductive.Gives reasons to support the heart of argumentation.
16Think BackCan you think of a person in history or real life with a strong ethos?Can you think of a person who moved you with his/her pathos?Can you think of someone who persuaded you with his/her logos?