1. Integrated Social Media Solutions for Leading Digital Destinations UT Online Journalism Conference 4/17/2009 Steve Semelsberger SVP & GM Pluck Corporation A Demand Media Company

2. Page 2 Pluck Overview Example Customers: Company Snapshot Pluck is a division of Demand Mediabased in Santa Monica and led by former MySpace Chairman Richard Rosenblatt. Demand Media has 500 employees, $355MM in funding, $150MM+ in revenue, and is profitable. Integrated Social Media Tools Serving over 3 billion interactions monthly, Pluck’s technology platform offers the widest range of comprehensive social media capabilities, integrated directly into the core site experiences of leading publishers, brands and retailers. Content Delivery Platforms Pluck offers a range of outsourced Custom Content solutions that boost site traffic and enable monetization. Demand Media is #1 provider of content to YouTube (150K+ videos); produce tens of thousands of articles and videos monthly. Extensive Professional Services Pluck provides a complete spectrum of services offerings, including strategy consulting, implementation services, account services, developer services, community management and moderation.

3. Page 3 400+ Enterprise Class Customers Include… Broadcasters Newspapers Magazines Networks

4. Page 4 …While Online News Clients Include…

5. Page 5 Social Media & Online Journalism: Smart Comments

6. Page 6 Social Media & Online Journalism: Smart Comments

7. Page 7 Social Media & Online Journalism: Smart Comments

8. Page 8 Social Media & Online Journalism: Celebrity Communities

9. Page 9 Social Media & Online Journalism: Celebrity Communities

10. Page 10 Social Media & Online Journalism: User Connections

11. Page 11 Social Media & Online Journalism: Compelling Apps

12. Page 12 Social Media & Online Journalism: Groups/Microcommunities

13. Page 13 Social Media & Online Journalism: Social Unification Key Features Share on-site interactions with Facebook friends Allow users to connect with Facebook from Persona Invite Facebook friends to connect on site community Persona friends list attributes Facebook connections

14. Page 14 Trend Summary: “Integrated Social Media” Integration with core site experiences Integration across the platform experience Integration with the broader Social Web

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Page 15 Integrated Social Media in Action Today’s News Article ------------------------------------------------------------------------------------------------------------------------------------ ------------------------------------------------------------------------------------------------------------------------------------ ------------------------------------------------------------------------------------------------------------------------------------ ------------------------------------------------------------------------------------------------------------------------------------ ------------------------------------------------------------------------------------------------------------------------------------ ------------------------------------------------------------------------------------------------------------------------------------ ------------------------------------------------------------------------------------------------------------------------------------ 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------------------------------------------------------------------------------------------------------------------------------------ --------------------------------------- Comments & Recommendations Most Commented/ Recommended Articles Publisher.com Forums Blogs Photos Videos Personas Groups Social Network Integration Tear-off & Viral Widgets User-Enhanced Content User-Generated Content Social Networking Social Unification

16. Page 16 Integrated Social Media in Action Confidential “Regulars” 1%-15%+ of users 5%-15%+ “Enthusiasts” 1%-10%+ of users 3%-10%+ “Mavens” 1%-5%+ of users 2%-10%+ New Users 2%-15%+ of users 5%-10%+ AudiencePV Growth Potential 5%-45%+ Using Social Media 5%-15%+ Potential PV Growth 3%-30%+ Using Social Media 2%-25%+ Using Social Media 1%-15%+ Using Social Media 8%-25%+ Potential PV Growth 10%-35%+ Potential PV Growth 15%-45%+ Potential PV Growth User-Enhanced Content User-Generated Content Social Networking Social Unification

17. Page 17 Thank You Rosental & University of Texas Steve Semelsberger SVP & GM Pluck Corporation A Demand Media Company +1.512.519.3214 semels@pluck.com Enjoy Lunch!