1. Digital Media Grays School of Art
Cameron Craddock
Course Leader - BDes Design for Digital Media
Design for Industry Programme Grays School of Art, Aberdeen
September 2007

2. Study Digital Media @ Grays School of Art
Bachelor of Design Course
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3. What is Digital Media? What does this subject involve?
Digital Media is the creative use of digital technologies.
It is a fast-moving and exciting industry, spanning a diverse range of design disciplines and dynamic subject areas.
Fuelled by the advance of digital technologies and the expanding telecommunications and entertainment sectors.
A discipline which which spans art, design and computing.
Digital Media combines creativity and innovation and is focussed on the commercial context of design.
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4. What is a Digital Media Designer?
Role & Responsibilities
Use industry standard applications and equipment.
Require a thorough understanding of design principles.
Involved in the creation interactive products including CD-ROMs, websites, animations and computer games.
The new media industries are thought to be worth £15bn to the British economy, with the computer games industry now out-selling CD music sales world wide.
Consequently, there is great demand for designers who can work effectively across new media.
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5. Digital Media Subjects
Key Disciplines & Areas of Employment
Interactive Media
Motion Graphics
Digital Video & Audio Production
Animation & Illustration
3D Computer Modelling
Special Effects
Internet & Web design
Computer Games Design
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6. Digital Media @ Grays School of Art
Digital Media Course Information
The Course is designed to enable the student to develop a skill set which spans design and computing.
Issues of design culture and context are examined through lectures and seminars, with study trips to, and visits from, leading designers and companies.
The course also incorporates an international exchange programme with other institutions in Europe.
Study Options: Full Time Duration 4 years.
Underpinning the curriculum is an internationally recognised research base.
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7. Digital Media @ Grays School of Art
Digital Media Course Information
Staff have served as consultants to the Design Council and government departments, written books on design for industry and have designed products for blue chip companies.
There is a strong emphasis on design theory and methods, visualisation and communication, user focused problem solving and the use of digital technologies.
The use of integrated projects, is fundamental to the Course, encouraging students to avoid compartmentalised thinking and provides a practical focus and context for the delivery of subjects including interface design & motion graphics, digital video & audio production, animation, 3D computer modelling, special effects, web and computer games design.
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8. Examples of Digital Media Student Work
Interface Design & Motion Graphics

9. Examples of Digital Media Student Work
Digital Video & Audio Production

10. Examples of Digital Media Student Work
2D & 3D Animation

11. Examples of Digital Media Student Work
3D Computer Modelling

12. Examples of Digital Media Student Work
Special Effects

13. Examples of Digital Media Student Work
Internet Design

14. Examples of Digital Media Student Work
Computer Games Design

15. Examples of Digital Media Student Work
Illustration

16. Digital Media @ Grays School of Art
Recent Graduates are employed as
Graphic & web designers
Computer game developers
Animators
Multi-media design consultants
Music and digital video producers
For further information and examples of student work visit:
- Showreels
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17. Digital Media Designers
Pixar - Animation Studios
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18. Digital Media Designers
Rockstar Games - Creators of the Grand Theft Auto games.
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19. Digital Media Designers
Kyle Cooper - Film title designer.
Founded - Imaginary Forces and more recently, Prologue Films
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20. Digital Media Designers
2Advanced Studios – Progressive Media Consultancy.
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21. Digital Media Designers
Teknoel – Graphical User Interfaces and Design
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22. Digital Media Designers
Shilo Design – Creative Production Studio.
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23. Digital Media Designers
AKQA – Creative Production Studio.
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24. Digital Media Designers
Ben Miners - Print and motion graphics – Graphik Boutique/
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25. Digital Media Designers
Daniel Brown - Creative Programmer and Art Director.
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26. Digital Media Designers
Yugo Nakamura - Innovative Japanese web developer.
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27. Digital Media @ Grays School of Art
Recent Graduates are employed as
Graphic & web designers
Computer game developers
Animators
Multi-media design consultants
Music and digital video producers
For further information and examples of student work visit:
Cont.

28. Applying to Digital Media
Further information available from
You should apply to Digital Media through UCAS (Universities and Colleges Admissions System).
UCAS Codes: Institution Code: R36 - The Robert Gordon University Course Code: W280 - Design for Digital Media

29. Applying to Digital Media
When should I apply to the course?
You should submit your application form between September and January. We will consider all applications received at UCAS before June (if places are still available). After this date your application will be held for ‘Clearing’ (see below). The deadline date for applications is 30th June. Applications received after 30th June are then entered into Clearing.

30. Applying to Digital Media
Further information available from
- go to the ‘How to Apply’ section for a full application guide.
RGU Admissions Dept. Schoolhill Aberdeen Scotland AB10 1FR tel :

31. Got a question? Visit our web site for further information on
Portfolios
Qualifications
Interviews
Making contact
Arranging a visit
Asking a Question

32. What is a Digital Media Designer?
Thank you
Questions?
Cameron Craddock Course Leader BDes Digital Media Design for Industry Programme Grays School of Art The Robert Gordon University Garthdee Road Aberdeen AB10 7QD e: t: (01224)