2. Lee Vala, Senior Vice President of Global Development TAB BOARDS INTERNATIONAL, INC. Joshua Ream, Senior Manager, International Business Development PAPA JOHN’S INTERNATIONAL Kristin Houston, Senior International Trade Specialist U.S. COMMERCIAL SERVICE

3. How to create a profile for your ideal international franchise? Business experience Current infrastructure or the Ability to create one Net worth How well connected are they?

4. Construct an Effective Message and Get the Word Out Work with the local U.S. Commercial Service office Look at your brand and stay true to the core brand message

5. Effective lead generation sources US commercial office Brokers: managing them/ include expectation in the contract Local franchise associations: use Google to find them Independent search firm in the market On-line search firms Franchise shows: be the destination—have prospects look for you/advertise before you get there Gold Key

6. How do you qualify international leads? Background check Visit them in the local market US Commercial Office International company profile