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Contract Catering Ben Jones Pippa Farrin Lizzi Lucas
Types of Contract Catering Cost Plus Guaranteed Performance Fixed Cost Nil Cost Commercial Return Partnership
Market Summary The Market Business Sector Education Sector Health Care Sector
The Current Contract Catering Market Market reached £3,010,000 in 1999 from 2,180,000 in 1994 Education Sector – Growing Small Businesses – Getting Larger
The Future of the Contract Catering Market Future looks good Merger between Granada & Compass – Positive Good economic conditions increases no of contracts
Main Factors Contributing to Growth in Market Growth in economy More companies are willing to outsource catering facilities Increase in branding More catering firms opening other support services
Key Trends Branding contributing to growth In-house branding has increased In-house – cater to lower costs Franchising - expensive
Public Sector Outsourcing Private Sector – ideal sector Handing over food provision – to specialist Generates profit in this area
StrengthsWeakness Opportunities Always a market International Market Low Cost Staffing Threats Granada / Compass Merger Competition Recession Foot & Mouth Poor staffing Internal Aspects External Aspects SWOT Matrix
A Customers Competitors Government C Lenders B Employees Suppliers D Managers Chairman Board HighLow High Power The Power / interest Matrix Level of interest
Compass / Granada Sodexho Prestige Other Aramark Elior UK Ltd Initial Catering Services HighLow High Market Growth Low Boston Matrix Market share
4B - Sodexho 5 – Granada/Compass – Low cost contract caterers 2 3 – Aramark plc Strategy Clock Price High Low High Perceived Added Value
Directional Policy Matrix AverageWeak Strong High Low Medium Business Strength Long Term Market Attractiveness Key -Compass/ Granada – 57% - Sodexho Prestige – 22% - Aramark Plc - 6% - Elior UK Ltd - 4% - Initial Catering Services Ltd – 3%
The End Thank you for your time!
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