1. Information campaigns and motivational principles in household waste management in Flanders ETT 53729 – Kiev, Ukraine 25-26.11.2013 Christof Delatter Association of Flemish Cities and Municipalities www.vvsg.be Tel. +32 2 211.55.99 E-mail: christof.delatter@vvsg.bechristof.delatter@vvsg.be

2. VVSG - This Presentation Some introductory figures How to motivate the public Communication by municipalities National communication campaigns How to motivate municipalities

3. VVSG - Some figures from Flanders… More than 70% of household waste is collected separately for recycling or composting Over 52% of families do some kind of homecomposting More than 3.000 volunteers help as ‘masters in composting’ (1 for every 2.000 inhabitants) ISVAG, once a very contested waste incinerator, now receives around 4.000 visitors each year People go more often to the municipal civic amenity sites than to the town hall… It took us 40 years to come to this !

4. VVSG - Motivating the public (1) Implementing “polluter pays” principle (PAYT): not sorting waste is more expensive than sorting your waste Prevention = free Recycling = part of the cost Disposal = total cost Producer responsibility allowing free deposit of certain waste streams Provide alternatives to the public Municipal by-laws Describe in detail how the different fractions of the household waste are to be presented for collection Contain fines for misbehaviour Make it an obligation for the public to sort their household waste Pas aan bij: Invoegen / Koptekst en Voettekst4 -12-11-2015

5. VVSG - Motivating the public (2) Don’t expect the public to sort waste when the municipality is not giving the right example Rewarding good practices (positive campaigns) Pas aan bij: Invoegen / Koptekst en Voettekst5 -12-11-2015

6. VVSG - Motivating the public (2) Punishing misbehaviour (fines on illegal dumping, littering and illegal incineration of waste) Pas aan bij: Invoegen / Koptekst en Voettekst6 -12-11-2015 Dioxin-emissions 15 families doing this = State of the art WtE Plant for 90.000 tonnes/year

7. VVSG - Motivating the public (3) We give feedback on the collection results of the last year Show the public what happens with their waste Pas aan bij: Invoegen / Koptekst en Voettekst7 -12-11-2015

8. VVSG - Motivating the public (4) On a regular basis we organize ‘clean up your town’-days, involving volunteers Pas aan bij: Invoegen / Koptekst en Voettekst8 -12-11-2015

9. VVSG - Motivating the public (5) Specific target group oriented campaigns Educational actions in schools Game on waste management for youth organizations Pop-up collection sites on markets Cultural and sporting events Consumers Pas aan bij: Invoegen / Koptekst en Voettekst9 -12-11-2015

10. VVSG - Motivating the public (6) Providing a tailor made service with strongly individualized doorstep collection Paper and cardboard: every four weeks In some regions: VFG (at least every two weeks) Glass: monthly or in bottle banks Packaging waste: at least monthly (mostly every two weeks) Textile: 4 times a year or in street containers Garden waste: at least four times a year Metals: at least two times a year Re-usable materials: on demand Residual – not-recyclable waste: weekly Pas aan bij: Invoegen / Koptekst en Voettekst10 -12-11-2015

11. VVSG - Motivating the public (7) Crucial role of the civic amenity sites >340 collection sites (1/17.500 inh.) for paper and cardboard, glass, packaging waste, textile, construction and demolition waste, garden waste, metals, wood, specific dangerous waste from households, batteries, WEEE, large refuse Open certain hours, under supervision of municipal staff Pas aan bij: Invoegen / Koptekst en Voettekst11 -12-11-2015

12. VVSG - Communication by municipalities (1) Annual ‘waste collection calendar’ Pas aan bij: Invoegen / Koptekst en Voettekst12 -12-11-2015

13. VVSG - Communication by municipalities (2) Leaflets, information letters, brochures, … Pas aan bij: Invoegen / Koptekst en Voettekst13 -12-11-2015

14. VVSG - Communication by municipalities (3) Municipal and intermunicipal websites Pas aan bij: Invoegen / Koptekst en Voettekst14 -12-11-2015

15. VVSG - Communication by municipalities (4) Clever use of new media as an additional tool Downloadable waste collection calendars for mobile appliances (smartphone, tablet) Not only the organizations but also specific campaigns are present on Facebook Use of RSS-feeds on websites ‘my diftar’: Possibility to check on the internet how much waste you have presented for collection and compare your waste production with similar families in the same region allowing individual advice on better solutions Pas aan bij: Invoegen / Koptekst en Voettekst15 -12-11-2015

16. VVSG - National communication campaigns Pas aan bij: Invoegen / Koptekst en Voettekst16 -12-11-2015

17. VVSG - Involving and motivating the municipalities (1) Legal certainty Clear targets Clear messages Clear planning of the policy Clear planning of the necessary treatment capacities Gradual introduction of landfill and incineration bans Financially supported local policy Subsidizing of local authorities Voluntary environmental covenant Pas aan bij: Invoegen / Koptekst en Voettekst17 -12-11-2015

18. VVSG - Involving and motivating the municipalities (2) Taxes and gate fees for landfilling and incineration Pas aan bij: Invoegen / Koptekst en Voettekst18 -12-11-2015 Year1977 (euro / tonne) 2013 (euro / tonne) Illegal activities0 2,5 – 4 173,56 Landfilling of combustible waste 0 6-10 86,78 50 Incineration of household waste 0 12,5 8,10 110 Since 2006: no more landfilling of combustible household waste in Flanders!

19. VVSG - Conclusions Basically three kind of instruments: Social Legal Financial Continuous use of a mix of this instruments on all levels Important: providing a good service based on local demands (don’t harass the population) Similar measures for population, companies and industry Pas aan bij: Invoegen / Koptekst en Voettekst19 -12-11-2015

20. VVSG -