1. به نام خدا مهندسي اينترنت جوانمرد Javanmard.ehsan@gmail.com www.ejavanmard.blogfa.com اسلايد پنجم

2. Search Engine Optimization (SEO)

3. What does it take to build a search engine? Decide what to index Collect it Index it (efficiently) Keep the index up to date Provide user-friendly query facilities

4. Search Engine Optimization (SEO) How Search Engines Work? GoogleBot(Spider) Crawling Database Indexing Page Ranking User-Friendly Search Engines-Friendly KeyWords Directory

5. Search Engine Term and Conditions

8. Ranking factors On-Page Factors (Code & Content) 1.Content, Content, Content (Body text) 2.Keyword frequency & density 3.Title tags 4.ALT image tags 5.Header tags 6.Hyperlink text Off-Page Factors Anchor text Link Popularity

9. What a Search Engine Sees View > Source (HTML code)