2. Issues to Consider with HTML Newsletters and Goldmine  Incompatibility Some e-mail services do not allow or will not view HTML e-mail (old Juno) Some people HATE receiving HTML e-mail for speed and other issues  Solutions Send 2 newsletters, text only and HTML Add “Click Here for Text Only Version” at the top of the message

3. Issues to Consider with HTML Newsletters and Goldmine  Graphics Must Be Stored on the Web You must be able to upload graphics to a website that anyone can view All graphics should use Absolute URLs (ex. “http://www.christianconsulting.net/images/steve.jpg” instead of just “steve.jpg”) People viewing HTML e-mail must be connected to view newsletter graphics

4. Issues to Consider with HTML Newsletters and Goldmine  Maintaining Consistency of Institutional Image in HTML Newsletters Be sure to use existing graphics standards and policies Use your website’s stylesheet wherever possible (ask web admin for help) Make your e-mail template look like your website (ask web admin for help)

5. Issues to Consider with HTML Newsletters and Goldmine  Beware of Whopper Graphics Be sure all graphics are at 72 dpi In most cases, newsletter graphics should be no larger than 600x300 Web Optimize all graphics before using them in newsletters Paint Shop Pro 7 (graphics editing/ optimizing software) can be had for less than $40.00 Choose the right graphics format

6. Issues to Consider with HTML Newsletters and Goldmine FormatUsed ForCompressionColors BMP TIF System and Printing None16.7m JPGPhoto type images Yes16.7m GIFLine art and clip art type images Yes256

7. Issues to Consider with HTML Newsletters and Goldmine  Avoid SPAM Association SPAM is unsolicited commercial e-mail Recruiting e-mail sent to someone who did not request it is SPAM Many ISPs will terminate service for anyone using SPAM tactics of any flavor Always include instructions on how to unsubscribe from any newsletter or mailing list you send