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SEO OVERVIEW BY CONVURGENCY INC. http:///www.convurgency.com
The Value of SEO High CTR (click through rate) Competitive advantage: lion's share of traffic Higher conversions due to qualified traffic Example: Keyword: "Greeting Cards" Monthly searches: 80,000 Search Engine Ranking: top 5 Average CTR : 20% Traffic: 16,000 visitors/month Average conversion rate: 5% Conversions: 800 from one keyword alone
What's Involved? On site - Relevance (SEO Audit) Off site – Authority (Google's fault!)
SEO Audit Components Industry analysis Competitive Analysis Persona Development (Search Behavior) Keyword Research Web Analytics Analysis Website Analysis – Architecture Audit – Coding Audit – Content Audit – Landing Page Strategy
Monthly SEO – Not Snake Oil! Authority Building - Link Acquisition Online Buzz - Social Bookmarking, Online PR Link Bait Content Development Website Modifications – Search Engine Algorithms Website Architecture & Coding Changes
Where We Excel SEO – “high end furniture” – “custom engagement rings” Social Media Relations Conversion Rate Optimization Pay Per Click Optimization
Recommended Reading http://www.seobook.com/ http://www.mattcutts.com/blog/ http://www.seomoz.org/ http://googlewebmastercentral.blogspot.com/ http://www.bing.com/community/site_blogs/b/webmaster/
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