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Polycom Distributed Media Application™ DMA 7000 Network Based Multipoint Call Management and Distribution Application.

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Presentation on theme: "Polycom Distributed Media Application™ DMA 7000 Network Based Multipoint Call Management and Distribution Application."— Presentation transcript:

1 Polycom Distributed Media Application™ DMA 7000 Network Based Multipoint Call Management and Distribution Application

2 2 DMA 7000 – Solution Outline Market Drivers Polycom’s Solution Addressing challenges Product Overview Functional Examples Interop and Release Plans Questions

3 Market Trends Positioning Value Proposition

4 4 Polycom VC2 VC2 – Wave 1 includes CMA, CMA Desktop, RMX 1000 and now introducing DMA7000 … Next Generation Call Distribution

5 5 RELIABLE – No down time due to outages, failures or upgrades; Always available service SCALEABLE – Rack & Stack approach to network growth; Centralized Admin; Better usage of ports DMA 7000 is a unique network based application for managing and distributing multipoint calls in a highly reliable and scalable method while maximizing port utilization and lowering administration tasks. Next Generation Call Distribution Solution SIMPLE – Easier Management; Simplified Upgrades; Better experience for end users Analyst Pre-Brief | August 2008

6 6 Polycom VC2 Ecosystem Executive Conference Room Personal Recording and Streaming Firewall Bridging ManagementSIP/H.323 GW DMA 7000

7 Addressing Market Challenges

8 8 Large Enterprise Application Example Ad-hoc Calling Distribution DMA 7000 Users dial meeting room # on DMA 7000 EX: 40 5240 80 0 40 8 Free Ports 80 0 40 20 Free Ports 80 0 40 30 Free Ports Who has 10 Ports? Advantages Intelligent routing = better resource utilization Less impact in fault scenarios Uneven usage less likely Routing happens in real-time, not beforehand

9 9 Application Example - Centralized User Administration DMA 7000 Administering 3 separate systems 3 separate user databases Advantages Single place for user administration Integration with corporate LDAP directories Fully replicated databases No duplicate user entries

10 10 Hardware or Network Outages & Maintenance: Example Report

11 11 Hardware or Network Outages & Maintenance: Sample Email Advantages Fully automated and instantaneous No end-user disruptions No complicated workarounds Perform maintenance on your own terms & hours Analyst Pre-Brief | August 2008

12 Product Overview

13 13 DMA 7000 – Initial Release Key FeaturesBenefit Ad hoc Video Conferencing On-demand video conferencing for enterprises Desktop Video via CMA 4000/5000 solutions H.323 Industry standard H.323 video network signaling SIP is a later release In-conference Capabilities Conference users are able to use or benefit from H.239 Lost Packet Recovery (LPR) Far End Camera Control (FECC) H.320 Video Connectivity ISDN (H.320) video end points via an MGC gateway Voice Connectivity H.323 based audio participants PSTN calls via a MGC gateway Enterprise Class High Availability Hot Standby Application Server redundancy Database redundancy and synchronization Media Server Redundancy

14 14 DMA 7000 – Initial Release Key FeaturesBenefit Route around outages Calls are automatically routed around: Oversubscribed or unavailable media servers Network outages Resource optimization - Intelligent Media Server Routing Load Balancing of calls onto the media servers Least Used Round Robin Scale Virtual pool of ports Distribute calls to 10 RMX 2000s 1200 A/V ports 1200 concurrent calls Rack and Stack growth Geographical Redundancy Enterprise directory integration to LDAP - Active Directory 2003 Reduces administration of provisioning user accounts Centralized collection and reporting of call details, logs, port utilization Reliability - Redundant modular design No single point of failure: ATCA based RMX 2000s Dual Application Servers Replicated and synchronized databases

15 15 Clustering  Rack & stack scalability  Automated discovery  Replicated data  No single point of failure Load balancing  Maximize resource efficiency  Route around failures Zero downtime upgrades & changes in Media Servers  Add new media servers  Capacity upgrades  New software versions Geographical Redundancy  Distributed Media Servers DMA 7000 - Scalability, Reliability & Load Balancing

16 Functional Work Flow examples

17 17 Example of Dashboard Active Conference and Resource Stats Media Server Status and Usage System Info for Application Servers Graphical View of Capacity - Histogram for daily High Water mark

18 18 Centralized Management Media Server Management - Add new servers - Remove Servers - Capacity & version upgrades

19 19 Search for the current conference Drill into the specific call for Trouble Shooting and Analysis  Call Events is a history of the lifecycle, signaling and flow events that occurred to the call  Call Properties is a history of the changes of the call Audit Data

20 20 Logs are zipped periodically (daily) and combined together Easy download for offline analysis  Download and open one the of zip files Logs can be rolled at any time System Logs

21 21 Thousands of users already provisioned in the enterprise directory Accounts for all employees(Users) with their own virtual conference rooms, based on their phone numbers. Active Directory

22 Interop Release Plan

23 23 Interoperability - Hardware Tested Uses 2 redundant Dell PE1950 Hardware Servers  Same hardware as CMA and ReadiVoice 4.X Video bridging using RMX2000 Media Servers Gatekeeper Interoperability Tested  SE200, CMA, PathNav (and others to follow) VBP for video firewall traversal  5300S & 5300E MGC as a Gateway  Video - ISDN-to-H.323  Audio PSTN to H.323 Endpoints – Check Release Notes for Polycom & Others

24 24 Release Plan Beta 1 Release Q3 2008 FCS / Controlled RampDec 2008 GAJan 2009

25 25 Summary Unique industry solution for reliable and large scale on-demand networks Opportunity  Large On-Demand Networks  Desktop Video  Future Service Providers Why DMA – For IT or Video Ops Management  Reliability – Route around failures  Scalability - More efficient resource management  Efficiency - Lower operating costs via centralized administration, operations, and resource management  Increased End User Satisfaction

26 Thank You


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