2. VOTER ID REQUIREMENTS IN STATES Dark Green = Strict Photo ID Grey = No Document Required Source: National Conference of State Legislatures www.ncsl.org/research

3. Many states have created outreach to specific communities statistically less likely to have a form of photo identification that meets the new requirements. Some states hire outside public relations firms to get the word out. Other states assign the responsibility to state Agencies. Most states use a combination of the two. Following is a summary of what 4 other states are doing to get the word out. OUTREACH IN OTHER STATES

4. Tennessee The coordinator of elections in Tennessee said his office has partnered with the AARP, worked with churches and distributed more than a million handouts about the voter ID law. There was less focus on ad campaigns and more focus on media coverage and town hall meetings to inform voters about new regulations. Efforts will be boosted by informational campaigns run by civil rights organizations and voter registration groups. Citizens in Tennessee were issued 20,923 state IDs for voting purposes. That figure only covers 17 percent of seniors who are registered to vote but who, according to state records, lack photos on their driver's licenses. DMV created an express service for Voter IDs to avoid waiting in line.

5. Kansas Kansas has launched GotVoterID.com -- a campaign playing off the California Milk Processor Board's famous "Got Milk?" campaign. A Kansas City public relations company is in charge of the contract to educate Kansas voters. The campaign’s mission is to insure “all Kansas citizens are reached by the campaign, particularly minority populations and populations that may not be reached by conventional advertisements and public service announcements.“ Kansas Secretary of State Kobach has been hitting the road for "Kobach's Voter ID Tour,” aimed at informing voters of the requirement. Includes newspaper ads, radio, television, flyers, countercards, posters, and website.GotVoterID.comKobach's Voter ID Tour

6. Rhode Island Rhode Island has implemented a system of transitional voter identification regulations that will still allow voters to cast provisional ballots if they do not present proper identification. Rhode Island will rely on media coverage and town hall meetings to inform voters. The Office of Elections is visiting communities across the state, distributing a series of fliers and regulation booklets explaining the new regulations. The state will also unfurl a series of multimedia educational outreach programs closer to the election.

7. Mississippi The state has sent posters and postcards explaining the requirements to residents and associations across the state. Mississippi’s Board of Elections created radio and tv PSAs to numerous stations across the state. The state created an interactive website with links to events and to informational pieces such as “need a ride,” and “where do I go?” etc. Implementation of the voter ID law during the first primary it was used was described by local media as a “non-event.” The media also reported that “voters expressed little, if any, inconvenience at the polls due to the new law.”

8. Partnerships with voter registration groups, other interest groups, and town hall meetings. WHAT ARE WE WORKING ON? For pollsites - palmcards, brochures, posters, training materials Statewide - PSA Announcements for radio and tv, billboards, website, mailings

9. WHY VOTER OUTREACH? www.ncsl.org/research/elections-and-campaigns/voter-id.aspx

10. Ted Fitzgerald(919) 715-7480Ted.Fitzgerald@ncsbe.govTed.Fitzgerald@ncsbe.gov Clyde Roper(919) 715-9209Clyde.Roper@ncsbe.govClyde.Roper@ncsbe.gov Greg Michalek(919)715-9173Gregory.Michalek@ncsbe.gov.Gregory.Michalek@ncsbe.gov

11. QUESTIONS? Thank you for your time!