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WebSphere Application Server - Express Dynamic Web sites made easy.

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1 WebSphere Application Server - Express Dynamic Web sites made easy

2 IBM WebSphere Software 1. Setting the Stage WebSphere Overview WebSphere and the Midmarket 2. Meeting Business Requirements WebSphere Application Server WebSphere Application Server – Express 3. Why WebSphere? Product Review Customer Testimonials

3 Evolution of e-business Access Enterprise Integration On Demand Access | Publish | Transact | Integrate Internally | Integrate Externally | Adapt Dynamically Optimize operations Dynamically respond to the needs of customers, employees, partners, and suppliers Buying not browsing Working not surfing Get on the Net

4 IBM WebSphere Software The leading software platform for e-business on demand Strengthen Relationships Enhance customer, partner, employee and supplier user experiences for optimal satisfaction Optimize Operations Integrate applications & automate business processes for operational efficiency and business flexibility Reduce Business Risk Rely upon a high-quality foundation to rapidly build & deploy applications for high-performance e-business on demand

5 Providing e-business on demand Access On Demand Employees Customers Partners Suppliers Open Services Infrastructure Enterprise Modernization Host Environment Developers Open Source Community Application Development Business Integration Interactive User Experience Selling and Channel Management

6 Why WebSphere? IBM WebSphere is the leading software platform for e-business on demand IBM WebSphere Software Advantages Product & Technical Leadership Across the Platform Integration Platform Comprehensiveness Platform Reliability, Security & Scalability Open Standards & Web Services Leadership Cross-IBM SWG Componentization and Integration

7 IBM WebSphere Software Platform Directions Extend platform leadership with integrated reusable components Invest in next generation open standards Develop a services-based infrastructure to support grid computing Enhance self-managing and self-protecting autonomic features Deliver winning products to address midmarket customers WebSphere will be the foundation of IBM’s e-business on demand operating environment

8 Midmarket IT Environment Driven to differentiate company and products. –Over 60% have or plan on implementing e-business projects –Often feel compelled by competitive pressures or customer demands Capital constrained and risk averse. –Prefer smaller projects enabling incremental growth –Require near-term results Selective in choosing e-business projects. –Adopting Customer Relationship Management to increase differentiation and retention –Increasing internal integration of applications for operational efficiency –Deploying sell-side solutions to respond to market demands –Buy-side solutions are not a focus right now Demanding business solutions, not technology. –Address the requirements of own industry –From partners who understand your business Midmarket customers demand tailored business solutions.

9 WebSphere Focused on the Midmarket Midmarket businesses: –Recognize technology as a fundamental driver for leadership in serving customers –Remain deeply concerned with issues of complexity, cost and limited resources –Represent 35% of all SMB firms but drive 67% of IT expenditures –Are growing at twice the overall growth rate (14%) Departments of larger enterprises with needs similar to midmarket business 30K Enterprises 400K Enterprises 100M Enterprises Large 1000+ Employee s Medium 100 - 999 Employee s Small 1-99 Employee s

10 “Express” Offerings Assessment process using market-driven criteria important to midmarket businesses Must pass the assessment process to use “Express” name Summary of Express Criteria Priced to Market Competitively priced Total solution cost Easy to Manage Competitively priced Total solution cost Easy to Install Quick Non-disruptive Silent install Easy to Integrate Works with other Express prods Exploits platform services Extensible & Flexible Clear upgrade path Investment is protected Easy to Learn & Use Samples & tools First time experience Complete SW Solution Single package Consistent T’s & C’s Right Function Competitive features Reasonable Footprint Competitive footprint Streamlined dependency chain

11 Introducing the WebSphere Express Family Approachable entry point to e-business Easy, wizard-driven installation and deployment Minimal administration Modular design for incremental growth Industry-leading e-business platform built for the midmarket... priced to start now and protect your investment as you grow. WebSphere Portal – Express WebSphere Business Connection Express Edition WebSphere Application Server - Express

12 IBM WebSphere Application Server Family

13 WebSphere Application Server - Express Design Points WebSphere Application Server, V5.0 –An industry leading Java-based platform –Fully open-standards-based –Optimized for custom OEM and embedded applications Express is the entry configuration of WebSphere  Midsized Businesses  Corporate Departments  Application ISV’s

14 IBM WebSphere Application Server - Express Ready to go out-of-the-box –Single, tightly integrated package –Including a simplified application server, development tools & cross-industry samples End-to-end ease of use –5-click, wizard-driven installation –Simplified programming model –Minimal administration Affordable "on-ramp" to WebSphere platform

15 Application Server Details Subset of WebSphere Application Server with the latest Java specifications Programming model focused on HTML,Tag Libraries, JavaScript, JSPs, Servlets, XML and Web services Tool-based application deployment and management –Browser- based administration now available for added flexibility (was already available on iSeries) Minimal administration Full support for migration to a higher functionality application server Operating system support –Windows (NT, XP, 2000, 2003), Linux (Intel), iSeries (OS/400), AIX, Solaris and HP-UX Database support –IBM DB2 and DB2400, Microsoft SQL Server, –Oracle, Informix, Sybase

16 Development Tool Details Robust, easy-to-use development environment for creating, building and maintaining dynamic Web sites, applications and Web services Based on open source Eclipse initiative and part of WebSphere Studio family Rapid Web design and authoring tools Visual Page Designer and Visual Java Editor Wizards to create Web interfaces to databases Image editing and animation tools Struts builder to simplify creation of applications Web services creation and consumption JSP debugging Simple deployment of applications Operating system support –Windows (NT, 2000, XP) –Linux (Intel) WebSphere Development Studio Client included on iSeries

17 WebSphere Application Server – Express for iSeries iSeries is the premier IBM SMB hardware platform with over 200,000 customers and over 500,000 systems installed. iSeries has customized WebSphere Application Server – Express to better meet the specific needs of its customer base. –Graphical cross-platform console-interface Admin Console has been built specifically for iSeries customers to integrated GUI with Operating System/400 and Apache GUI Web Server Interface –Integrated GUI that lists servers for start/stop management, and simple creation/deployment wizards –Apache and Domino plug-ins –LTPA Single Sign On for Domino support –WebSphere Development Studio Client with Webfacing included as the development tool (runs on Windows only) –Out-of-the-box supported solution - IBM Telephone Directory

18 Samples and Application Templates Provide the building blocks for the dynamic Web site functions requested by midmarket customers across industries Samples –Custom Home Page –Customer Self-Service –Document Management –Survey –Intranet Application Templates –Address Book –List-Details –Login –Resource Reservation –Self Service Insurance –Shopping Cart

19 IBM Telephone Directory (iSeries Only) Provides "out-of-the-box" functionality –An application which can be used immediately –A valuable application all customers can use Offers powerful search capabilities Includes key information –Name, Photo, Phone, Role, Division/Department, Management chain, etc. No additional cost for first 1,000 entries –IGS special bid for 1,000+ entries

20 IBM WebSphere Application Server – Express List Price Per Processor (Intranet, Extranet, and Internet Use) $2000 per CPU Includes 1 year SW Maintenance & a single developer seat Intranet User Option (Employee Sites Only) $25 per User (Increments of 20 Registered users) Includes 1 Year SW Maintenance & a single developer seat Additional Developer Seats $400 per developer SeatIncludes 1 Year SW Maintenance

21 WebSphere Application Server - Express Review “IBM has created an impressive product, and the test center recommends it.” 1/16/03 http://crn.channelsupersearch.com/news/crn/39421.asp

22 Powered by WebSphere Application Server - Express & DB2 on Linux Braegen "Braegen has chosen to adopt WebSphere Application Server - Express to help bring the price point more in line with the budgets of our SMB (Small Medium Business) clients... With the introduction of products such as WAS Express, the cost of software is significantly declining. The end result is now all of the barriers have been knocked down, and our SMB clients can really take advantage of WAS Express to implement their solutions, just as the big guys are doing in the large enterprises.“

23 A Strategic Platform for Echomail Echomail is an E-Mail solution company that defines and develops E-Mail Relationship Management (ERM) solutions. The Challenge/Scenario Facing Echomail: Leverage its proven technology in the Fortune 1000 Enterprise to reach the midmarket Provide a solution to the midmarket that is cost-effective Develop operationally executable channel reseller programs Why did Echomail choose IBM WebSphere - Express? The brand reach of WebSphere Express helps EchoMail Direct reach audiences in the midmarket. Puts the EchoMail Direct solution at a more affordable price point to the small and midmarket. To bring the best of enterprise scalability and reliability to the midmarket at a cost-effective price. The multiple platform support provides additional revenue opportunities to EchoMail. Positions EchoMail to leverage industry leading WebSphere technology like Web Services, Portal and Commerce. "IBM WebSphere Application Server - Express allows the EchoMail Direct solution to be delivered at a more affordable price point to the small and midmarket. The brand reach of WebSphere - Express can help EchoMail Direct reach new audiences in the Enterprise and Small to Medium business market." ---V.A. Shiva, President and CEO, EchoMail

24 A Strategic Platform for Corning Data Services Corning Data Services, Inc® delivers effective, time-tested solutions from B2B to CRM, from Business Intelligence to e-Commerce to midmarket customers The Challenge/Scenario Facing Corning Data: Needed a cost effective yet reliable, robust and scalable platform Needed to work on an easily scalable platform to meet customer requirements over time Why did Corning Data choose IBM WebSphere - Express? Allows Corning Data to provide right sized solutions for their target customers. Lower initial cost -- per user pricing provides for perfect fit solution. World class support provided by IBM. Reduced infrastructure requirements. "WebSphere Application Server - Express hits the mark.... This light yet robust WebSphere - Express server is what the small to medium customers have been asking for. Now they have an e-business application development environment built and priced for the SMB yet supported by IBM. This will open up a whole new opportunity for our ServicePort/400 solution." --- Mark Mendelson, Director of eBusiness, Corning Data

25 And Many More.... "With the IBM WebSphere Express application server, we have finally found the perfect match for our Odyssey SMB business suite. It provides a cost effective, high performance foundation for our product, which is easy to administer and maintain. Well done IBM!" "Our participation in the "WebSphere Application Server - Express V5" beta program fully confirmed that WebSphere Express is an extremely competitive product, not only because of its acquisition price, but because of its administration and installation simplicity. Moreover, the support of Struts MVC2 open source framework and of Web Services technology enables WebSphere Express V5 to be the platform of large scale mission critical applications. As a systems integrator and a software consultancy company, Devoteam strongly supports the use of WebSphere Express, both for its internal needs and for customer engagements. This successful beta program reinforces our relationship with IBM and its leading edge technologies." "With IBM's WebSphere Application Server - Express, J.D. Edwards can provide customers with a complete, cost-effective disconnected laptop or standalone solution for products in the J.D. Edwards 5 product suite. This integrated offering provides J.D. Edwards customers with an open, standards-based Java technology foundation that significantly reduces their implementation time and simplifies deployment." "WebSphere Application Server - Express Version 5 is a great starting point for customers who want to deliver industrial class applications over the Web quickly and easily. Its 'Install & Start' approach for getting the infrastructure in place means developers can concentrate on solutions rather than infrastructure. WebSphere Application Server - Express is the 'one stop' product we can recommend to our customers for getting on the Web."

26 For More Information Visit product web sites –ibm.com/software/webservers/appserv/express –ibm.com/iseries/websphere Documentation (available at the above web sites) –IBM WebSphere Application Server – Express V5.0 Handbook (redbook SG24-6555-00) –WebSphere Application Server – Express V5.- for iSeries (redpaper REDP3624) –Migrating Applications from WebSphere Application Server Standard Edition to WebSphere Application Server – Express V5.0 (redpaper REDP3618) –WebSphere for the eServer iSeries Server Buying and Selling Guide (redpaper REDP3646) – WebSphere Solution Guide: WebSphere Application Server – Express V5.0 (redbook SG24- 6925-00) Contact your IBM Business Partner or Sales Representative

27 Backup

28 Ease of Use Features Fast and Simple installation Code Generation via wizards and templates Simplified Development Productive Development Rapid Application Design Simplified Testing Simplified Deployment Simplified Administration Hover Help Context Sensitive Help Dynamic Tag Help Error Assistance Cheat Sheets Extensive Documentation

29 IBM WebSphere Application Server Family A high-performance and extremely scalable transaction engine for dynamic e-business applications WebSphere Application Server Enterprise WebSphere Application Server WebSphere Application Server - Express WebSphere Application Server for z/OS The mainstream Web services J2EE certified application server enabling industry leading qualities of service and flexible deployment options An easily approachable “ on-ramp ” to e-business, providing fast and productive development, deployment of dynamic web applications AJ2EE certified configuration optimized to the unique qualities of service provided by z/OS A next generation application server that simplifies build-to-integrate tasks, accelerates application development and enables real-time adaptable capabilities

30 Comparison of WebSphere Family Configurations WebSphere Application Server – Express, V5.0 WebSphere Application Server, V5.0 WebSphere Application Server Network Deployment, V5.0 Java Programming Model Support for JavaServer Pages 1.2 and Java Servlets 2.3 Full J2EE 1.3 support Support for some J2EE 1.4 features Full XML support Web services Full Web services support Support for private UDDI registry Web Services Gateway Application connectivity Full JMS supported message-driven beans, incl embedded JMS transport Microsoft component object model architecture to EJB support for integration with ActiveX client and server resources

31 Comparison of WebSphere Family Configurations (cont.) WebSphere Application Server – Express, V5.0 WebSphere Application Server, V5.0 WebSphere Application Server Network Deployment, V5.0 Application development Sample applications3 Development tool based on WebSphere Studio Security Basic authentication and authorization for secure access to Web resources Enhanced authentication and authorization through CSI, single sign-on and support for LDAP 2 Advanced authentication and authorization, such as JAAS and JCE for enhanced security 2 Convenient security administration through embedded admin console 2

32 Comparison of WebSphere Family Configurations (cont.) WebSphere Application Server – Express, V5.0 WebSphere Application Server, V5.0 WebSphere Application Server Network Deployment, V5.0 Administration and workload management Simplified administration using the development tool interface Browser-based administration for remote administration across firewalls Intelligent workload distribution across a cluster Failure bypass Clustering support Performance support Enhanced features for performance, such as dynamic caching, IBM Tivoli Performance Viewer, integration with third-party tools Migration Support Migration documentation Migration tools and assistance2

33 Comparison of WebSphere Family Configurations (cont.) WebSphere Application Server – Express, V5.0 WebSphere Application Server, V5.0 WebSphere Application Server Network Deployment, V5.0 Platform support Basic platform support for rapid implementation on Microsoft Windows NT, Windows XP, Windows 2000, Windows 2003, Linux and IBM OS/400 Extended platform support for UNIX: AIX, Sun Solaris, HP-UX Support for Linux on zSeries Database support and connectivity JDBC and Connection Management for access to IBM DB2, SQL Server 2000, Oracle 9i, Informix and Sybase 111 JDBC for access to DB2400222 Web server support Embedded HTTP server IBM HTTP server included2 Web server plug-ins

34 Notes to Comparison against other Configurations 1.Not supported on iSeries 2.iSeries only 3.Samples integrated with development tool for quick-start development

35 Trade-up Discounts Current Product (from)New Product (to)Passport Advantage P/N Discount Competitive application serverWebSphere Application Server – Express (processor option) D520ILL -D525CLL for iSeries 50% WebSphere Application Server Standard Edition V3.5WebSphere Application Server - Express (processor option) N/A -45P9753 via configurator (not PA) for iSeries Only need to renew maintenance WebSphere Application Server Standard Edition V3.5WebSphere Application Server, V5.0 D520LLL 25% WebSphere Application Server Standard Edition V3.5WebSphere Application Server for zLinux, V5.0 D520NLL25% WebSphere Application Server - Express (Intranet user option) WebSphere Application Server - Express (processor option) D520HLL -D524SLL for iSeries 25% WebSphere Application Server - Express (all options)WebSphere Studio Site Developer, V5.0 D51ZHLL25% WebSphere Application Server - Express (processor option) WebSphere Studio Application Developer, V5.0 D520JLL25% WebSphere Application Server – Express (processor option) WebSphere Application Server, V5.0 D520MLL -D525DLL for iSeries 25% WebSphere Application Server - Express (processor option) WebSphere Application Server for zLinux, V5.0 D520PLL25%

36 Competitive Trade-Up Discount Apple WebObjects App Server BEA WebLogic Express Borland Enterprise Server Web Server Caucho Resin Core V2.1.2 Desiderata Software Blazik App Server IONA Orbix E2A Ironflare Orion Microsoft Internet Connector New Atlanta ServletExec Developer Pramati Technologies Pramati Server Sun Open Net Environment (ONE) App server V7, Standard Edition Sybase Small Business Enterprise Server TradeCity Cybersoft Rexip App Server Developer and Standard Edition V2.0 Trifork Enterprise Application Server - Web, Standard, Pro Single CPU Macromedia JRun (IBM Business Partner product) Current Product (from)New Product (to)Discount Competitive products (list of eligible products below) WebSphere Application Server - Express (processor option) 50%

37 Standard Edition Entitlement Details What is the entitlement? –A one for one license exchange of WebSphere Application Server Standard Edition v3.5 for WebSphere Application Server – Express processor option. Note: since Standard Edition v3.5 was no charge on iSeries, customers will be entitled to one license of WebSphere Application Server – Express (processor option) regardless of how many current Standard Edition v3.5 licenses they have Who is entitled? –Customers who have active maintenance contracts on Standard Edition v3.5 or iSeries What details do I need to know? –Standard Edition was priced per server, while Express is priced per processor. This means that customers working on a multi-processor server will need to buy additional copies of Express. –Express is a different product from Standard Edition and therefore customers might prefer another configuration of WebSphere Application Server to meet their needs. A 25% discount off of WebSphere Application Server V5.0 is available if preferred.

38 Comparison Against Standard Edition WebSphere Application Server – Express, V5.0WebSphere Application Server Standard Edition, v3.5 Platform SupportWindows (NT, 2000) Linux (Red Hat, SuSE), iSeries (OS/400) Windows XP in V5.0.1, Windows 2003 in V5.0.2 AIX, Solaris, HP-UX in V5.0.2 Windows NT, Linux (RedHat, Caldera,SuSE, TurboLinux), AIX, Solaris, iSeries (OS/400), Novell, OS/390 Database SupportDB2, Oracle, MS SQL Server, Informix, Sybase, DB2400DB2, Oracle, MS SQL Server, Informix, DB2400 ToolsIntegratedNot included AdminTool - based, default settings, remote capabilities Browser-based admin in V5.0.1(already in iSeries) Thick client, database required, remote monitoring capabilities, Tivoli ready LDAPNot included, supported beginning V5.0.1 (already in iSeries)Included, supported JCASupported for database connection pooling onlyNot included, not supported IBM HTTP ServerNot included, not supported (included in iSeries)Included, supported Web server plug-insIncluded in V5.0.2. (iSeries includes plug-ins for Apache and Domino)Apache, Netscape, iPlanet, IIS, Domino, IHS Web servicesIncluded, supported ( consumption and creation)Not included, not supported UsabilityImproved InstallationSignificantly easier with default settings - shorter time, fewer steps, fewer reboots DocumentationEnhanced for usabilityBasic MigrationSame code base as other WAS V5 configurations for smooth migrationCan be migrated to other WAS V5 configurations


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