1. Safer roads, Reliable journeys, Informed travellers 1 GETTING THE BALANCE RIGHT : Managing Development Managing Capacity Managing Demand INFLUENCING TRAVEL BEHAVIOUR David Abbott Influencing Travel Behaviour: Regional Coordinator

2. Safer roads, Reliable journeys, Informed travellers 2 “ People have to be told fairly firmly where, and when, and how they can use their vehicles. Plans should contain measures to influence the demand so that it matches the provision that can be made ”

3. Safer roads, Reliable journeys, Informed travellers 3 Traffic grown by 80% in 20 years Congestion Target Environment & climate change concerns Future road building The Context

4. Safer roads, Reliable journeys, Informed travellers 4 Managing demand within planned capacity Exploit voluntary “smarter choices” initiatives Potential Benefits Reduce trips by up to 20% Corporate and Staff Cheaper and quicker than road schemes Air quality and noise levels Influencing Travel Behaviour - The Opportunity

5. Safer roads, Reliable journeys, Informed travellers 5 What is “Influencing Travel Behaviour”?

6. Safer roads, Reliable journeys, Informed travellers 6 Voluntary Travel Plan Pilots Area-wide view Identifying supportive locations Joint partnership with LHAs Business case Set up stakeholder forums/steering groups Base on robust data & information Develop Area Travel Strategies

7. Safer roads, Reliable journeys, Informed travellers 7 Where we are now……. Area Travel Plan implemented Baseline monitoring complete Coordinators funded and appointed Diversity of site types Over 10,000 staff (up to 2,000 trip savings) Proven acceptance and investment in voluntary schemes Importance of good groundwork Committed partnership – joint funding

8. Safer roads, Reliable journeys, Informed travellers 8 The Whiteley Area Travel Plan

9. Safer roads, Reliable journeys, Informed travellers 9 The Challenge ‘To develop an integrated transport strategy for the area, to address current transport problems and manage access to the site into the future’ Based on Partnership Focusing on Accessibility Generating Measurable Benefits

10. Safer roads, Reliable journeys, Informed travellers 10 Solent Business Park

11. Safer roads, Reliable journeys, Informed travellers 11 Whiteley ATP Website Home for the Area Travel Strategy Collects Data; Informs and involves new businesses; Consultation tool; Tool for the implementation of new sustainable transport measures; and Promotes the use of these measures.

12. Safer roads, Reliable journeys, Informed travellers 12

13. Safer roads, Reliable journeys, Informed travellers 13

14. Safer roads, Reliable journeys, Informed travellers 14 Outcomes Commitment : Area Travel Plan Steering Group; Funding from businesses and LHA. Area Wide Measures : ATP Coordinator; Bus only link; Cycle access; Car sharing; ATP Website - On line surveys with incentives Company Measures : Information provision and marketing; and Largest businesses leading others on internal measures.

15. Safer roads, Reliable journeys, Informed travellers 15 Influencing Travel Behaviour & Development Control

16. Safer roads, Reliable journeys, Informed travellers 16 Traffic volume Development traffic Network capacity The “Traditional” HA approach

17. Safer roads, Reliable journeys, Informed travellers 17 Background growth Development traffic Traffic demand Network capacity The “Traditional” HA approach

18. Safer roads, Reliable journeys, Informed travellers 18 Background growth Network capacity Development traffic Traffic demand 15 years Required capacity 15 years after full opening of the development The “Traditional” HA approach

19. Safer roads, Reliable journeys, Informed travellers 19 Background growth Network capacity Development traffic Traffic demand 15 years The “Traditional” HA approach

20. Safer roads, Reliable journeys, Informed travellers 20 Background Growth Network Capacity Development traffic Traffic Volume 15 years The “Traditional” HA approach

21. Safer roads, Reliable journeys, Informed travellers 21 Features of traditional approach: Traffic generation based on precedent 15 years growth applied Improvements satisfy expected demand i.e. Predict and provide

22. Safer roads, Reliable journeys, Informed travellers 22 “the days of predict and provide are over… we cannot build our way out of our transport problems ” Roads Minister, Dr Gavin Strang House of Commons Transport Debate – 3 rd March 1998

23. Safer roads, Reliable journeys, Informed travellers 23 Background Growth Network Capacity Development traffic Traffic Volume 15 years The “Traditional” approach

24. Safer roads, Reliable journeys, Informed travellers 24 Background growth Network capacity Development traffic Traffic volume The “Traditional” approach

25. Safer roads, Reliable journeys, Informed travellers 25 Background growth Network capacity Traffic volume Feasibility?? Many network capacity improvements are not feasible

26. Safer roads, Reliable journeys, Informed travellers 26 Background growth Network capacity Traffic congestion / unsatisfied demand Many network capacity improvements are not feasible

27. Safer roads, Reliable journeys, Informed travellers 27 Establish network capacity Anticipate background growth Constrain traffic generation within manageable limits Demand Management

28. Safer roads, Reliable journeys, Informed travellers 28 Traffic growth Network capacity Constraints to traffic generation:

29. Safer roads, Reliable journeys, Informed travellers 29 Traffic growth Network capacity Constraints to traffic generation: Travel plans Travel plans Modal shift Modal shift Car sharing / car clubs Car sharing / car clubs Parking limits Parking limits Access management Access management etc.... etc....

30. Safer roads, Reliable journeys, Informed travellers 30 Traffic growth Network capacity Traffic volume

31. Safer roads, Reliable journeys, Informed travellers 31 Traffic growth Network capacity Traffic volume

32. Safer roads, Reliable journeys, Informed travellers 32 Traffic growth Network capacity Traffic volume

33. Safer roads, Reliable journeys, Informed travellers 33 Minimise impacts from new developmentMinimise impacts from new development Create “headroom” from neighbouring existing developmentsCreate “headroom” from neighbouring existing developments Set up travel plan networksSet up travel plan networks Aim to achieve traffic neutrality (or as near as possible)Aim to achieve traffic neutrality (or as near as possible) Trip “Credit” approach:

34. Safer roads, Reliable journeys, Informed travellers 34 Traffic growth Network capacity Traffic volume

35. Safer roads, Reliable journeys, Informed travellers 35 The “Trip Credit” approach

36. Safer roads, Reliable journeys, Informed travellers 36 The “Trip Credit” approach

37. Safer roads, Reliable journeys, Informed travellers 37 Influencing Travel Behaviour: Limits traffic generation Limits traffic generation Concentrates on impact avoidance Concentrates on impact avoidance More focus on “soft” measures More focus on “soft” measures Recognises a capacity ceiling Recognises a capacity ceiling Maximises development opportunity within that ceiling Maximises development opportunity within that ceiling Looks at overall development Looks at overall development “Predict and Manage”

38. Safer roads, Reliable journeys, Informed travellers 38 “ People have to be told fairly firmly where, and when, and how they can use their vehicles. Plans should contain measures to influence the demand so that it matches the provision that can be made ” The Buchanan Report: 1963

39. Safer roads, Reliable journeys, Informed travellers 39 Thank You David Abbott Regional Programme Manager: Influencing Travel Behaviour Network Strategy (East of England and South East) Room 336, Heron House 49-53 Goldington Road, Bedford, MK40 3LL Tel 01234 796221 Mob 07771 677517 Email: david.abbott@highways.gsi.gov.ukdavid.abbott@highways.gsi.gov.uk Find out more on the HA website: www.highways.gov.uk/knowledge/9561.aspx www.highways.gov.uk/knowledge/9561.aspx