1. Developing and Delivering LSTF Projects in Tyne and Wear Nicolas Clennett BSc MBA CMILT FCIHT

2. Outline of Presentation Background Schools Go Smarter (SGS) Go Smarter to Work (GSW) Key Lessons Learned

3. Background Key Component 2011/15 (Schools Go Smarter) Large Bid 2012/15 Small Revised Bid (Go Smarter to Work) Extension 2014/15 (SGS + GSW) Revenue 2015/16 (linked to SEP) (SGS + GSW)

5. Schools g

6. Travel to School Analysis shows over 25% reduction in journey times during school holidays during AM peak Journey time reduction on LTP corridors during school holidays (2009/10)

7. Schools g Aims of Schools Go Smarter To reduce congestion and make journey times more reliable and predictable which will benefit the economy To increase the proportion of journeys made by low-carbon and sustainable forms of travel with reduced carbon emissions To encourage active travel as a form of transport to increase the levels of physical activity amongst young people with significant health benefits To reduce the volume of motorised traffic at the start and finish of the school day to improve safety around school entrances

8. Schools g Delivering Schools Go Smarter 18 projects in 4 main themes: Active Travel Road Safety Infrastructure Marketing and Promotion Internal and external delivery partners: Tyne and Wear Local Authorities and Nexus Living Streets and Sustrans

9. Schools g Informing School Selection Source: Local Authorities 2011, School Census 2009 or 2008

10. Schools g Active Travel Balance Bikes Living Streets – Walk Once a Week – Free Your Feet / Campaign in a Box – Transition – Inclusive Sustrans – Bike It – FEAT 1st – Active Travel Hubs

11. Schools g Road Safety Child Pedestrian Training Theatre in Education Parking at Schools

12. Schools g Infrastructure Grants to School – Funding bike (scooter) sheds within schools, providing safe places for pupils to store their bicycles – Other works might include new school paths, pool bikes, bike trailers and tools School Links – Funding infrastructure works, making it easier to cycle or walk to school – Work can include resurfacing cycle paths or installing new pedestrian crossings

13. Schools g Marketing and Promotion Bus Induction Promotion of Public Transport Travel Matters Cycle Induction (new) Communications – Branding – Campaigns

14. Schools g Preliminary Results – Car Use Between the 2011/2012 and 2013/2014 school year the proportion of children travelling to school by car fell from 31% to 27% The reduction in car use at primary schools is more pronounced compared to the impact at secondary schools Source: Tyne and Wear Hands Up Survey

16. Background Evidence of Need: – Third most congested link on the Strategic Road Network; – ‘Access to Tyne and Wear City Region Study’ (Dft 2010): Congestion on the A1 Western Bypass is the most important transport-related challenge for the local economy. The main cause of congestion on the A1 Western Bypass is journey to work trips to Team Valley, Metrocentre and Newcastle.

17. Go Smarter to Work Primary Objectives: – Reduce Car Trips Minimise congestion Remove barrier to growth – Promote Sustainable Modes Increase physical activity Improve health – Increase Employment Pool Diversify the economy Secondary Objectives: – Reduce Carbon Emissions Improve air quality – Improve Road Safety Reduce accident rate Improve safety of vulnerable road users – Reduce Inequality Enhance social equality

18. GSW Packages Infrastructure Investment Improved Information Job Seekers Support Behaviour Change Programme

19. Infrastructure: Cycle Parking The Nexus strategy for secure cycle facilities is to provide an evolving hierarchy of provision that reflects differing levels of demand at Metro stations and other key public transport locations. Level One - Cycle Pods Level Two - Cycle Lockers Level Three - Cycle Hubs

20. Improved Information:

21. Jobseekers Support: Green Light to Work The Green Light to Work scheme was launched in June 2013 and provides low-cost scooter for those who have been offered work or training, but have no other transport option to get them there.

22. Employment Areas Behaviour Change Focussed on four key Employment Areas served by A1 Gateshead Western Bypass: Employment AreaFacts Metrocentre 10,000 employees 38% travel by single occupancy vehicle NewcastleGateshead 80,000 employees 39% travel by single occupancy vehicle Team Valley 18,000 employees 64% travel by single occupancy vehicle Washington 10,000 employees 68% travel by single occupancy vehicle

23. What’s Involved for Businesses Engagement Survey Other information to gather – Policies related to travel and working styles and patterns? – Facilities to support active travellers? – How many car parking spaces? Priority to car sharers? – Cost of shuttle buses or taxis (if appropriate) – Office layout supportive of new ways of working? Leads to Toolkit Action Plan

24. Toolkit of Measures Cycle Smart Drive Smart Ticket Smart Travel Smart Walk Smart Work Smart Matched Funding

25. Toolkit Eligibility

26. Key Lessons Learned

27. Communications Historic brands have not worked Go Smarter brand is integral through all our work Strong brand identity Scheduled plan of targeted campaigns throughout each year Website – www.gosmarter.co.ukwww.gosmarter.co.uk Integrated PR and Social Media Events

29. Partnership Working Shared objectives Communications protocol Local politics and cultures Fairness Individual characters and personalities Making tough decisions