1. 2H2009 My developerWorks – Viper release 1

2. Introduction My developerWorks will have significant updates in 4Q2009 (October 31), improving the overall user experience, extending the social tooling capabilities and providing more opportunities for our users to connect, communicate and contribute. In this presentation, we’ll cover: What we’ve accomplished so far… What’s new in My developerWorks? Three new ways you can benefit from My developerWorks! Five things you should do!

3. IBM developerWorks is the destination on the web for developers and IT professionals to stay ahead of the latest trends in open standards, develop skills, solve problems, and collaborate with peers. Maximizes productivity through targeted technical resources, connects peers, and provides career-building recognition Delivers unparalleled technical how-to content including articles, tutorials, demos, events and more. ibm.com/developerWorks/aboutdW developerWorks: IBM’s community of developers, IT Professionals, & students Key Statistics: 4M Unique Visitors per month 30,000 items in our technical library Serves 195 countries Available in 8 languages

4. Developer & DBA Project Manager Tester Student Application support Analyst Architect Consultant developerWorks has a wide breadth of technical content and community offerings for many IT roles

5. Our Vision for the My developerWorks Community Recognize and reward users Show users they are valued and listened to Motivate and incent user contributions. Offer a rich user experience Align with Web 2.0 best practices. Improve findability, deliver personalization. Encourage users to engage Provide lower bar of entry, motivation to register. Promote collaboration among users. Make meaningful recommendations Communicate the right message to the right users at the right time. Ensure the information is relevant to our user’s need.

6. Unified profile for all developerWorks community offerings –Relegate WI to “green man behind curtain” status –Reduce barriers of entry –Enrich user’s participatory experience Help people find and share better through tagging Enable targeted marketing environment Embed community elements into site –Meet users where they are (article template) –Eliminate community silos F I R S T Y E A R F O C U S 2009 Focus

7. What’s new in My developerWorks? Upgrade to LC 2.5 – Migrate existing community artifacts/UI to LC 2.5 Accessibility – Ensuring entire application suite is accessible SEO – Update My dW headers to have dynamic content & SEO for improved external search ranking Blogs Migration – Complete blogs migration to offer a single instance Internationalization - Have UI text strings in resource bundle files to be given to locale sites for translation Metrics - Update SurfAid URLs and provide profile create date, updated date & domain tables Performance - Akamaize My dW, optimize database and consolidate headers & footers Incremental profiling – Indicate your interests from within articles, forums and zone landing pages, and update your profile without opening My dW profiles. Custom registration – Simplified My developerWorks registration My developerWorks search – Search everything in My developerWorks from anywhere in My developerWorks Two new applications – Files and Wikis Significant updates to My home, Groups, and Profiles Join us on a tour of the NEW My developerWorks…

8. My home Two tabs – Updates (new!) & My page (existing widgets) Updates has five views + supports in-line recommendations Discover: Global view My network: Colleagues view My watchlist: A personalized view of activity + dW recommendations My saved items: Activity the user has earmarked from across the other views My notifications: A global view of all received notifications My page has new customization features New edit UI, Change layout – two color or three column Twitter widget Update your status

9. Public profile – Persistent display of status updates, “The Board”, Tabs, Interests, Colleagues, Links, Facebook Profiles Profiles landing page – Search + Status updates feed + All profile tags rolled up “Board” feature “Status” feature More dW + My dW integration with recent activity Expanded colleagues widget (more photos) Social networking apps integration – Facebook, LinkedIn Logical reorganization of profile content into tabs Edit your profile (inline); allow users to decide which fields to display publicly Improved interface for user “Interests” & tags Adding job title, education, updating roles to be more intuitive and task-based Ability to update display name

11. Groups Lotus has added a lot of new features to Groups, allowing users to create a much more collaborative environment. Ability to associate blogs, activities, files, and wikis with a Group. Customizations Rearrange, hide, delete content widgets Improved search capabilities – search specific group, all or my groups Members’ widget + added member’s photos to member list; ability to sort by owners vs. members Invite non-registered members to join any Group Improved message board Subject pre-filled in response message Associates user’s photo & message count with user Highlight important topics by pinning them to the top of the message board Share this! from nearly every page in My dW

12. Files (New!) A new application that Lotus adds to the Connections suite in 2.5 Files mirrors the feature/functions of Cattail. Upload and download files; add comments and recommend Users can create a collection – a group of files Seamless integration with Groups The main page of files – news events feed, indicates most recent updates Visibility settings: Private (by default), shared or public Version support (upload new versions of the same file) Tags

13. Wikis (New!) developerWorks (pending migration) will now be able to integrate Wikis under the same visual umbrella as the other community applications with the addition of Wikis to LC 2.5 Supports basic wiki functions Wiki editor has html source, rich text and preview tabs Page history Notifications on wiki page updates and comments Tags, Comments, attachments and recommendations Visibility Public Members of the wiki only Editing Anyone Designated managers of wiki

14. Three NEW ways you can benefit from My developerWorks 1.Build a one-stop shop for any technical topic with groups Start a blog, wiki, and activity directly from the group, upload files, invite anyone to join and much more…. 2.Take advantage of brand new social tools Wikis, File sharing, and Microblogging 3.Personalize your view of My developerWorks to see what’s happening as its happening. See everything happening in My developerWorks in real time, including status updates, comments, bookmarks, message board posts, new files and more – added as they happen Customize your view to follow just what you are interested in. Save important items for later.

15. Five things YOU should do! 1.Explore the new My developerWorks environment Understand what it has to offer. 2.Customize your groups. Add files, wikis, start a group blog. Invite others to join your group. 3.Follow your favorite blogs, tags and people that interest you. Update your watchlist to display real-time updates in developerWorks. Check back often! 4.Update your profile Add interests tags, indicate your status regularly, Connect to Facebook, Add other social networking widgets, write on your wall. 5.Help us spread the word Select “Share this” from any page, plus, We’ll be providing an updated Marketing Kit with updated materials.

16. BACKUP

17. Proposed Facebook Connect integration dW custom registration – one step

18. Blogs While there are improvements with My developerWorks blogs, the changes are intuitive and bloggers will not require additional education to get up-to-speed. Announcement widget – at the top of the My dW blogs landing page A blog can be associate with a Group “Group blogs” have a module in the left that maintains the imagery and linkage back to the Group. Photos of group members displayed Comments include a preview mode Blog author widget – photo of author(s) Themes are updated; Customization Ability to “Follow this blog” Bloggers must complete their profile during blog creation Complete My dW blog migration

19. Same great apps! Activities No significant updates besides the ability to integrate an activity with a group, activities notifications surface in My home. Bookmarks No significant updates, other than the ability to add a bookmark from the application without the plugin, bookmark notifications surface in My home.