1. By: Cristina Coons, Crystal Langaigne, Lauren Jackson, Dana Salem and Thomas Waterman

2. The Team

3. Increase popularity Over the last several years, the premium headphone market has exploded U.S. sales of headphones that cost $100 or more increased 73% in 2012 Premium headphones now make up 43% of all headphone sales Those who own premium headphones have an average of 2.3 pairs The biggest player in this market is Beats by Dre 64% market share

4. Product Beats By Dr. Dre In-depth experience of enjoying everyday activities. All-in-one MP3 earphone with: 100% secure and comfortable fit Crystal clear sound Drag & drop options for up to 1,000 songs Bluetooth features

5. http://www.youtube.com/watch?v=CWoCaGHhO Qo

6. Company Target marketObjectives/Goals Music Industry Producers DJs Artist Youth College Students Young Adults Groups Athletics teams Music Industry Producers DJs Artist Youth College Students Young Adults Groups Athletics teams GOAL: Reach the athletic audience, as well as a vast majority of the “non- athletic” Objectives: We who hope to reach audiences of all ages. College student, and young business men and women Promoting everywhere Increase product knowledge Tradeshows, promotional advertising, radio stations, free giveaway. Reach mass audience GOAL: Reach the athletic audience, as well as a vast majority of the “non- athletic” Objectives: We who hope to reach audiences of all ages. College student, and young business men and women Promoting everywhere Increase product knowledge Tradeshows, promotional advertising, radio stations, free giveaway. Reach mass audience

7. Competitors Bluebuds by Jaybird Bose Headphones SignalPlus technology Shift Bluetooth audio Directs sound into the ear for deep bass and extended frequency response hands-free calling customized fit (3 pairs of Secure Fit ear cushions and tips Advanced noise reduction Rich base Additional cable with inline mic/remote for music and call functions SIE2i

8. Digital Media Marketing Plan

9. Landing Page Goal Convert site visitors into leads Optimized to direct the visitor’s attention to sign up for our mailing list Receive a 10% off coupon Directed to our main website Browse and purchase our product http://cristinac.x10.mx/beats-by-dre/

10. Website http://beatsbydre-ucf.weebly.com/

12. Email Campaign Using all of the personal contact information gathered from the landing page and the website, an informational email campaign will be initiated: 1 st Email oContain information about Beats By Dre products oIntriguing video oA call to action oContact information oUnsubscribe button. Purpose oTo follow up oRemind oOpportunities 2 nd Email Update potential customers about savings deals, and more opportunities to buy the products. After two attempts Monthly emails will be sent out oInforming potential customers of trending music of the month Included in these emails Link to website and Facebook page.

13. Our objective is to tap into music bloggers who are highly relevant and influential in their respective online followings. Bloggers include articles and blogs using Beats by Dre products Brand’s equity gains credibility quickly Target audience will adopt the products earlier Incentives to support Beats by Dre. This incentive will be affiliate links. If anyone uses the particular link posted by a blogger to purchase a Beats by Dre product, that blogger will make a percentage of the profit

14. Why have Social Media Presence? Companies connect with new consumers Current consumers get to connect on a more personal level Interact with other consumers Brand awareness/recogniti on Larger, more interactive audience on a daily basis

15. Google analytics for our landing page To track new visitors and recurring ones Number of visitors, page views, and time duration on our page. (9) unique visitors Forty-five views Average visit duration was around 6 minutes page/visit ratio of 2.37). Audience consists of 47.6% of new visits, 52.6% of those visitors are returning to view the page Bounce rate of over 75% Using Google Analytics we can improve our page appeal to further increase views, viewers, duration on the page and decrease our bounce rate.

16. Improvements/Conclusion Carefully Monitor Website, Landing Page Facebook page Twitter New social media outlets Continue to reach out to current and new target markets Sell other product options