1. Master Your ADSPORT Systems Enjoy Success Growing Your Business Peter Lawless Simona Antosikova

2. What’s In It For You Ultimate lead generation tool A: Create appealing content D: Build your mailing lists S: Can networking RAISE business? P: They don’t know about you! O: Search engine optimisation R: Reveal the power of referrals T: A sales call that wins Go Forth and Grow!

3. Deliverables Implementable ADSPORT System A: 2-3 powerful headlines D: 2-3 ways to build your lists S: 2-3 networking events planned P: 2-3 ideas of publishing O: concrete steps to SEO and PPC R: 2-3 referral strategies T: basic script of your sales calls

4. Lead Generation - ADSPORT Synergy Effect – use at least one of each category at any time! Lead Generation's Secret Seven (ADSPORT) Advertising Direct Mail Speaking Publishing Online Referral Telephone

5. A: How to Create Appealing Content Aim at target market Listen to your customers Headlines Evoke emotional response Deliver benefits! We think pictures KISS it all!*

6. D: Build Your Mailing Lists Establish contact with your audience Telephone Surveys Deliver value

7. S: Can Networking RAISE Business? Referrals Advice Industry Information Sales Extend Power Questions!

8. P: They don’t Know About You! Be expert Articles Press Releases eBooks Distribute everywhere

9. O: Search Engine Optimisation Google, Yahoo, MSN… Combine with PPC campaigns Links Exchange Content is King Keywords are Queen

10. R: Reveal the Power of Referrals Lower Marketing costs Higher Revenues Prospects convert to Customers Better customer ‘behaviour’ You can concentrate on your business Your business doubles BNI, Linkedin.com, Xing.com

11. T: A Sales Call that Wins Get to prospect Open – smile! Power questions again… Close – set a diary appointment! Follow-up action

12. Go Forth and Grow! Tweak the Strategies Test Adjust Measure

13. Thank you for Participating Your Business Growth Specialists Increasing Your Sales Delivering More leads Coaching Leaders for Success Motivating teams and groups www.3r.ie