1. Future of Online Marketing? ni

2. Online Marketing is the Future!

3. The Shift What’s OUT What’s IN tv monologue spray-n-pray qualitative internet dialogue aim-n-shoot quantitative attentionengagement

4. And what’s round the corner? Nikhil Rungta, Head Marketing, Yatra.com

5. SMO Social Media Optimization Better tracking Standards will be set for Social Network Advertising More targeted Traditional portals – AOL, yahoo – under threat Social Media Optimization

6. Mobile Web iPhone Mobile coupons Location specific – highly personalized advertising Right message at Right place (point of sale) Higher conversions

7. eMail Marketing Get paid to Get eMail Guaranteed delivery Spam issues to recede Faster, cheaper, effective and everywhere

8. Video Ads Greater consumer engagement Better click-through rates Click Here to Play Now

9. Thank you