1. Team Pangaea, Wed. Nov. 28 TingzhenEmiJohn GundeepFanxingJeffrey ENGR145 High-Tech Entrepreneurship Final OAP

2. Process & Problem Identification Identified problems that could be turned into business opportunities Decided to explore market opportunity for “Mobile Social Networking” Conducted primary research to understand the needs of 5 use cases High School Student College Student White Collar Professionals Blue Collar Professionals Traveler Problems: Finding potential business partners/employees Relationship building with employees/colleagues Connection with other people in the working environment Collaborative calendar access Based on feasibility, market size, viral effect, mobility, competition and personal interest, we selected white-collar group as our first bowling pin Built Business Concept for MobiLink TM

3. Product Overview: MobiLink Profile Sharing and Viewing Users generate profiles containing business, personal, and contact info Profiles are broadcasted and received via Bluetooth by nearby mobile devices Users can customize their security and viewing features Updates made to profiles are synced with an online server and updated on the mobile devices of friends who are not in the current vicinity Real-Time Alerts Users can customize their application to display alerts when certain people enter or exit the room Dynamic Calendaring Allows users to quickly schedule meetings The application identifies free spots in both schedules, calculates itineraries, and syncs new meetings with other devices and computers

4. Technical Feasibility A Users B “Pull Strategy” – Users B’s profile is sent to User A and networks of User B are displayed & Wi-Fi User A launches Mobilink User A wants to know the network of User B Query sent to online server for information A C User A has asked for alert when C is in proximity Pre- selected request sent “Push Strategy” – When C enters, participant info resembles information needed by User A, hence an alert is sent & Wi-Fi Database Servers A User A wants to upload the information on the web client Wi-Fi Contacts updated in the database and sent to Web Client www.lpi.com Web Client A B User A and B want to use “Group Calendaring” Wi-Fi “Pull Strategy” – Calendar info is retrieved and database is updated with new appointment

5. Technology Connectivity ( 3G /EV-DO/ WCDMA) has reached critical mass coverage Users Internet social networking users Revenue of Mobile Social application Social community access Advertisement Downloading Market Analysis 12% 20%

6. Business Model Subscription Model Partnership with mobile operators Software downloading Web based service Revenue split Advertisement Model Personalized advertisement Recommendation of bars, restaurants and gifts shops, etc Licensing Model Pre-build phone application Yearly software licensing fee Year 1 Year 2 Year 3

7. Financial Model AssumptionsInitial Figure % of Target Market we attract 10% Visitors that download20% Visitors that pay10% Yearly Attrition rate 10% Customer Care 5% Acquisition Cost per customer $1.20 Ads per day per Customer3 CPM$4 Subscription fee$5 Employee Headcount14

8. Go to Market Strategy  Plan for Market Expansion 20092010201120122013 U.S. Mobile Phones UsersU.S. Mobile CarriersGlobal Expansion  Enter US Market Before crossing the chasmCrossing the chasm GoalBuilding User Base (B-C)Entering mainstream (B-B) Action plan Viral Marketing ( blogs, forums, social networking site such as LinkedIn.com) Tech-conference, Roadshows Spokes-person Promotion/Contest Build software into mobile phones Form partnership with mobile service providers: AT&T, Verizon, T- Mobile etc. Result 2.5 million users 39 million users

9. CompetitorCompetitor’s StrengthMobiLink’s Strength Locates users with Sprint GPS-enabled phones in real time Sends proximity-based messages Bluetooth technology fills in the gaps left by GPS Allows access to random users 20+ million unique users worldwide Interconnects to 100+ mobile operators and media companies Gives real-time alerts Enables dynamic calendaring Available in more than 22 U.S. cities Enables the meeting of crushes and friends-of-friends Available wherever the bluetooth devices come in range Gives real-time alerts Competitive Analysis

10. Potential Risks Competitors Technology Founding Team & Employees

12. Proximity Based Networking & launches Mink applicationMike enables Mike Brown Mike’s iPhone detects the presence of Chi-Hua, Tom & Alex Allows the user to connect to others in “real-time” “View Profile” provides information about the people in the proximity “Social Proximity Graph” tells the user about the networks of a specific person in the room “Customized Alert” informs the user about the presence of a specific person/group once they arrive Allows the user to connect to others in “real-time” “View Profile” provides information about the people in the proximity “Social Proximity Graph” tells the user about the networks of a specific person in the room “Customized Alert” informs the user about the presence of a specific person/group once they arrive Mike checks for common networks btw Chi-Hua & him in the room Mike meets Chi-Hua via Alex Gould Alex Gould

13. Group Calendaring Business Contacts Mike & Chi-Hua wish to have lunch together on some other day Chi-Hua opens the “Group Calendar” feature, chooses Mike Brown from business contact list and clicks on the “Sync” button Chi-Hua’s calendar displays the free slots on Mike’s calendar along with the geographic location of Mike’s previous meeting Makes “real-time” scheduling of meetings /appointments quicker & efficient Makes “real-time” scheduling of meetings /appointments quicker & efficient Lunch with Mike Brown Chi-Hua & Mike schedule their lunch on 26 th November (12 noon)

14. Assumptions Units Office SpaceSq. ft per employeeft250 Cost per Sq. ft ($) per month$2.50 Months per year12 Customer CareCustomers that need customer care%5 Customers that are Tier one%80 Customers that are tier two%20 Cost per call/Tier 1$1.00 Cost per call/Tier 2$10.00 Acquisition CostsCost of leading potential customer to website($)$1.00 Cost of enrolling customer to use product$0.20 Total Cost of acquiring 1 customer ($)$1.20 MarketingCost per Tech conference$$500 Conferences attended per year$10 Market AssumptionsTotal US mobile population270,000,000 Annual growth rate of US mobile industry%8% White collar group in the US%40% New visitors coming to the site%10% Growth rate of visitors coming to the site per year%10% Visitors downloading the software%20% Yearly growth rate of visitors downloading the software%10% Visitors who become paying customers%30% Growth rate of visitors who become paying customers%10% Yearly Attrition rate%10%