1. Datacasting & Interactive TV Planning for new services in light of world trends

2. Business ‘re-alignment’ in the world’s leading DTV market Open…  SkyActive OnDigital  ITV digital ntl/telewest - combined marketing; single ad agency Growing uptake & awareness of interactive television ntl - 56% use interactive on a weekly basis for 1 hour or more 27% use interactive services on any given day Interactive shopping: early days, but growing Development of the interactive advertising sector The promise - direct response & direct measurement Demand is present Production costs are still high Environment

3. ‘Back to the future’ …?? Entertainment remains a key element of success Enhancing the TV relationship, rather than changing it’s purpose - The Big Brother phenomenon; BBC Wimbledon Re-focusing t-commerce Time/price sensitive items; low involvement Bundling - a single brand relationship with the customer TV, PPV, Internet, email, messaging service, iTV, telephony Diminishing subsidy on receivers eg: Sky+ PVR Set Top Box Trends

4. Issues Numerous digital platforms cannot compete and survive UK - 3 platforms fighting it out; none in the black Australia - Terrestrial is dominant, but how to maintain that lead? Technical standards Receiver standards; we are too small to matter on a global scale! A single interactive publishing standard on a single platform saves $$$, & is essential for success Legislation Australia’s legislation has delayed development of new services The line between program and advertisement is blurring

5. Issues Receiver penetration - terrestrial No compelling reason to buy without new services New services are inhibited by current legislation Low value, confusing offering to the consumer

6. National network deployment - some essential elements Technology management Receiver hardware / software compliance Interactive content conformance Management of Conditional Access systems Return path network Project management Specific knowledge of broadcast and return path networks & issues Integration of disparate technologies, hardware systems & vendors 20-20 hindsight

7. National network deployment - some essential elements Operations management Deployment of new applications / services Real-time service monitoring and management Service provisioning for new subscriber accounts Subscriber service entitlements

8. Robbie Williams Special Promotion

9. Environment Trends Issues Deployment Summary

10. We are still in the early stages of Digital TV…