Presentation on theme: "Your Portal Web Site: The Ideal Relationship Builder Peter Petras Planet Direct Corporation 978-684-3843."— Presentation transcript:
Your Portal Web Site: The Ideal Relationship Builder Peter Petras Planet Direct Corporation email@example.com firstname.lastname@example.org 978-684-3843 www.planetdirect.com ASAE Web Strategies Symposium March, 1999
The Challenge to Your Association Acquisition Retention Involvement Communication
The Available Channels CONSUMERS COMPANY CONFIDENTIAL - 10/98 Events Point-of-Sale Telemarketing TV, Radio, Print Advertising Direct Mail Offline Marketing Channels Off-Line Customer Database Offline Customer Database ? Online Marketing Channels
The Internet is a New Channel A New Marketing Channel Appears Interactive Immediate Compelling / seductive Growing rapidly
The Power of Interaction While the old mass media model is one-to-many, the Web is becoming one-to-one, and it is the most powerful component of the digital revolution. Len Sellers, Ph.D. in NewMedia, March, 1999
New Revenue Opportunities Access Merchandising Cross-selling
Build a Relationship If you provide an Internet service thats: … your members will visit your site daily Useful every day Easy to use Customizable Personally relevant and local Feature-rich
Program Offer... Seamlessly Integrated Your Branding...
Homebase and Active Gateway Homebase Active Gateway Links your existing site and your portal Homebase Gateway served directly to your existing site. Contents refreshed hourly
The Portal for the Marketer Interactive channel Target marketing with detailed analysis Low-cost and customer driven Integrating with offline marketing programs
The Privacy Issue Assure members that their privacy will be respected Maintain security of personal information Act responsibly according to the privacy standards of the Online Privacy Alliance, TRUSTe, and applicable laws
Portal for the Communicator Interactive channel and e-mail Other new ways of gathering and sharing information: – Information management – Community publishing
Information Management Searches external sources -- Web, news feeds, news groups, email Monitors internal sources - Lotus® Domino databases, intranets Delivers news and information as it breaks Presents information in an organized newspaper format -- read it when your schedule permits Notifies you immediately of new information using email alerts and daily summaries
Community Publishing Web Site Homepage Newsletter Discussion Chat Feedback Forms Member List Calendar A community Web site comes with these and other features.
Next Steps Self-assessment –Decision to go forward –Build or buy? Technology - ever changing Infrastructure - expensive Planning and deployment Member awareness
CMGi Direct Marketing Solutions Planet Direct is your partner to combine the depth of CMGis direct marketing experience and the breadth of its Internet portfolio to make your online marketing a success. Target Marketing & Ad Serving Online Community Building Digital Magazines E-Commerce & Fulfillment Internet Access Service Hosting
Internet Integrated Into Association Strategy CONSUMERS COMPANY CONFIDENTIAL - 10/98 Content Ads Promos Your Web Site: Information, Ads Commerce, etc Your Branded Portal Engage Knowledge Your AdServer & ProfileServer Events Point-of-Sale Telemarketing TV, Radio, Print Advertising Direct Mail Offline Customer Database Planet Direct ProfileServer
Benefits of an Online Relationship For Your Members Branded, personally relevant news and information service Opportunity to be a part of a special community One-stop source for products or services from a favorite source Internet access from a familiar and reliable name For You Acquisition tool for new members Increased member retention Increased frequency of interaction with members and share of mind A lower cost communications medium A service that will differentiate you in the markteplace Incremental traffic to and usage of existing Web site
Thank You ! Planet Direct www.planetdirect.com www.planetdirect.com InfoMation www.infomation.com www.infomation.com KOZ www.koz.com www.koz.com Visit these sites to see and learn more: Peter Petras Planet Direct Corporation email@example.com firstname.lastname@example.org www.planetdirect.com
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