1. Canary Wharf Group Seminar 20 th April E-Commerce, Broadband Why Bother? Peter Duschinsky, The Imaginist Company

2. Canary Wharf Group Seminar 20 th April Background – Who are we?  Imaginist is a specialist consulting company, helping local authorities plan and implement e-Procurement  We are working with local authorities across the UK as they plan their migration to e-procurement  A key part of our work is to help smaller local companies manage the changes required to enable them to continue to supply their public sector and corporate customers  Imaginist is a specialist consulting company, helping local authorities plan and implement e-Procurement  We are working with local authorities across the UK as they plan their migration to e-procurement  A key part of our work is to help smaller local companies manage the changes required to enable them to continue to supply their public sector and corporate customers

3. Canary Wharf Group Seminar 20 th April Why change to e-commerce?  Evolutionary Change  driven by technology  Your Buyers are Changing  all implementing e-Procurement  Your Business is under threat  and the early birds are already getting the worms  Evolutionary Change  driven by technology  Your Buyers are Changing  all implementing e-Procurement  Your Business is under threat  and the early birds are already getting the worms

4. Canary Wharf Group Seminar 20 th April Why change to e-commerce? (2)  UK public sector is moving to e-procurement  Aggregating low-value spend  fewer, larger suppliers  Potentially disadvantaging local SME suppliers  But also has responsibility for economic well-being of local community  SME suppliers not e-ready  70% have access to internet but only 10% have e-commerce  Broadband availability no longer a constraint  Cost of e-commerce not a barrier  Real problem is lack of time, skills, understanding  UK public sector is moving to e-procurement  Aggregating low-value spend  fewer, larger suppliers  Potentially disadvantaging local SME suppliers  But also has responsibility for economic well-being of local community  SME suppliers not e-ready  70% have access to internet but only 10% have e-commerce  Broadband availability no longer a constraint  Cost of e-commerce not a barrier  Real problem is lack of time, skills, understanding

5. Canary Wharf Group Seminar 20 th April So why haven’t you?  This is what companies have told us:  E-commerce is expensive and difficult to implement  Little benefit derived from existing web sites  No understanding of search engines and web marketing  Problems integrating general business with web presence  No understanding of e-procurement  Old out-of-date IT and little IT capability in-house  Not won’t do…can’t do.  This is what companies have told us:  E-commerce is expensive and difficult to implement  Little benefit derived from existing web sites  No understanding of search engines and web marketing  Problems integrating general business with web presence  No understanding of e-procurement  Old out-of-date IT and little IT capability in-house  Not won’t do…can’t do.

6. Canary Wharf Group Seminar 20 th April So what do you need for e-commerce?  A Basic PC  This technology will work with most computers  An Internet Connection  Broadband is not essential, but it helps!  An Email Address  A simple, free email address such as one from BT or Freeserve will suffice  An account with an e-commerce service provider  We are using @UK PLC because it is cheap and easy  A Basic PC  This technology will work with most computers  An Internet Connection  Broadband is not essential, but it helps!  An Email Address  A simple, free email address such as one from BT or Freeserve will suffice  An account with an e-commerce service provider  We are using @UK PLC because it is cheap and easy

7. Canary Wharf Group Seminar 20 th April Cheap and easy e-Commerce: this is what we looked for  Simple to use, self managed web sites  No technical knowledge required  Automatic integration with online merchant facilities  Integrated catalogue management  Automatic submission to search engines  Additional channels to new business  Simple to use, self managed web sites  No technical knowledge required  Automatic integration with online merchant facilities  Integrated catalogue management  Automatic submission to search engines  Additional channels to new business

8. Canary Wharf Group Seminar 20 th April Newham KickStart Project  A scheme to encourage local SMEs to trade online  150 SMEs e-enabled  Brought together local government with training and support organisations in a joined-up initiative  It works because:  Government as CUSTOMER is telling you to do it (not just government as supporter)  Its cheap and easy  Companies are supported from start to finish  It means more business from ALL your customers  A scheme to encourage local SMEs to trade online  150 SMEs e-enabled  Brought together local government with training and support organisations in a joined-up initiative  It works because:  Government as CUSTOMER is telling you to do it (not just government as supporter)  Its cheap and easy  Companies are supported from start to finish  It means more business from ALL your customers

9. Canary Wharf Group Seminar 20 th April The Portal: eastlondononline.co.uk  Why East London Online?  Business is no respecter of Council boundaries and the new technology is making this even more the case  Newham is committed to playing a leading part in stimulating skills, jobs and economic growth across the whole East London community to which it belongs  Why East London Online?  Business is no respecter of Council boundaries and the new technology is making this even more the case  Newham is committed to playing a leading part in stimulating skills, jobs and economic growth across the whole East London community to which it belongs

10. Canary Wharf Group Seminar 20 th April CWG and Tower Hamlets College KickStart Project  The first workshop was held last year  The project will provide opportunities for you to develop your online presence  Local customers can find you – and those further away can, too  What do you need to make this change?  E-commerce and broadband  The first workshop was held last year  The project will provide opportunities for you to develop your online presence  Local customers can find you – and those further away can, too  What do you need to make this change?  E-commerce and broadband

11. Canary Wharf Group Seminar 20 th April Setting up an e-commerce account with @UK PLC could not be easier  You can do it yourself – and we can help you!  Set up your catalogue  from scratch  from an Excel spreadsheet or database  from an accounts package eg Sage  From an existing catalogue  Your catalogue can contain product or service- based items  You can do it yourself – and we can help you!  Set up your catalogue  from scratch  from an Excel spreadsheet or database  from an accounts package eg Sage  From an existing catalogue  Your catalogue can contain product or service- based items

12. Canary Wharf Group Seminar 20 th April Setting up a catalogue online A basic catalogue entry, displaying product details, codes and prices.

13. Canary Wharf Group Seminar 20 th April If you offer a service the the listing shows the buyer a ‘request info’ button rather than ‘order’ …or an online service offer

14. Canary Wharf Group Seminar 20 th April Editing the website All of the information on your website can be viewed or edited from this central page.

15. Canary Wharf Group Seminar 20 th April A typical listing A typical website features a homepage, contact page, and product catalogue. You can upload an image or logo for your website.

16. Canary Wharf Group Seminar 20 th April Edit the site online Simply click ‘edit’ and make your changes – your website will be updated in 5 to 10 minutes

17. Canary Wharf Group Seminar 20 th April A product listing page This is where the product range is listed, along with a short description of each product.

18. Canary Wharf Group Seminar 20 th April Editing the product details It’s easy to update your product prices and information as often as you wish.

19. Canary Wharf Group Seminar 20 th April Change the website look and feel You can change the design of your site by choosing from a number of professionally designed templates.

20. Canary Wharf Group Seminar 20 th April Ecommerce options You can choose how you receive orders and what methods of payment you accept (eg online banking).

21. Canary Wharf Group Seminar 20 th April The Purchaser’s order process Order is created checks your catalogue entry gains authorisation returns approved order Enters details into accounts package if required Order is created checks your catalogue entry gains authorisation returns approved order Enters details into accounts package if required

22. Canary Wharf Group Seminar 20 th April Order or quote notification by email Full details of your orders/quotes are sent to you via e-mail.

23. Canary Wharf Group Seminar 20 th April Payment by credit card / account If you have online banking, transactions will occur as soon as orders are placed.

24. Canary Wharf Group Seminar 20 th April Your eInvoice and delivery note  You can create this invoice either using the Client eCommerce site or if you have Sage Line 50 the invoice is created from your accounts package  The purchaser can also view this invoice online at any time.  You can create this invoice either using the Client eCommerce site or if you have Sage Line 50 the invoice is created from your accounts package  The purchaser can also view this invoice online at any time.

25. Canary Wharf Group Seminar 20 th April All invoices are accessible online The latest transactions page makes it easy to quickly view recent invoices.

26. Canary Wharf Group Seminar 20 th April Statistics to help manage sales Graphs of sales per month allow you to quickly spot trends

27. Canary Wharf Group Seminar 20 th April Keep track of orders Information such as total number of customers and total number of transactions is instantly available

28. Canary Wharf Group Seminar 20 th April What does it cost?  1 ecommerced product £48 p/a *  25 ecommerced products £96 p/a  200 page ecommerced catalogue£240 p/a  2000 page ecommerced catalogue£480 p/a  Back office integration (to Line50)£99 pa * Free to companies joining the CWG project  1 ecommerced product £48 p/a *  25 ecommerced products £96 p/a  200 page ecommerced catalogue£240 p/a  2000 page ecommerced catalogue£480 p/a  Back office integration (to Line50)£99 pa * Free to companies joining the CWG project

29. Canary Wharf Group Seminar 20 th April What you get  Security  eInvoicing  Customer database  Account management  Multi Level Pricing  Hosting  Sage Line 50 Integration  Security  eInvoicing  Customer database  Account management  Multi Level Pricing  Hosting  Sage Line 50 Integration  Online catalogue editing  Detailed statistics  Traffic and purchase tracking  Multi-currency  VAT Calculation  Integration with Barclays ePDQ or Natwest Streamline  Online catalogue editing  Detailed statistics  Traffic and purchase tracking  Multi-currency  VAT Calculation  Integration with Barclays ePDQ or Natwest Streamline

30. Canary Wharf Group Seminar 20 th April So, why bother?  Trade with existing corporate and public sector customers  Trade with new corporate and public sector customers  Trade with other businesses/general public, locally and further afield  Trade with existing corporate and public sector customers  Trade with new corporate and public sector customers  Trade with other businesses/general public, locally and further afield = MORE BUSINESS!

31. Canary Wharf Group Seminar 20 th April What next?  If you want an e-commerce website:  Join the next workshop on 4 th May  Get your free e-commerce website  Start populating it with your information  Carry on developing it when you get back home  If you already have a ‘brochure’ website, link to it  Start trading online!  If you want an e-commerce website:  Join the next workshop on 4 th May  Get your free e-commerce website  Start populating it with your information  Carry on developing it when you get back home  If you already have a ‘brochure’ website, link to it  Start trading online!

32. Canary Wharf Group Seminar 20 th April More information? Contact:  Andrew Cruickshank at andrew.cruickshank@tower.ac.uk  Peter Duschinsky at peterd@imaginist.co.uk  Andy Cross at andy.cross@uk-plc.net Contact:  Andrew Cruickshank at andrew.cruickshank@tower.ac.uk  Peter Duschinsky at peterd@imaginist.co.uk  Andy Cross at andy.cross@uk-plc.net