1. Description of business Handmade hand bags

2. Product: Ladies handmade hand bags Company: “Royal company” is a hand bags company. Its work force remain committed to carefully upholding the principals of quality and integrity that define the company.

3. Target market: Faisalabad city Market segmentation: College girls Professional women Income level Rs20,000 & onward

4. Company profile Mission; To constantly grow the customers by designing superior and cost effective product (bags) through contribution of new ideas. Keys to Success Keys to success are:  Product quality.  Customer service.  Controlling fixed and variable costs during first two years.

5. Staffing or executives:  1 Finance manager  1 Marketing manger  1 Entrepreneur  4 Helpers in sewing or stitching

6. Business location: Susan road Home based Designing and manufacturing: The designing and manufacturing of hand bags requires professional skills and expertise. As a small start-up home based business will not be in a position to hire professional hands for design work. So the home based entrepreneur should already competent in hand bag designing. The best option is to take a short course or a diploma in fashion design or work in a fashion house for some time.

7. Sewing: The entrepreneur alone will be able to sew up only a very limited quantity of hand bags. The best option we use is  To hire part time helpers  Outsource this process to home makers. Infrastructure:  Stitching machines would require some investment on sewing machines.  Additional space in home to set up a work room.

8. Marketing and sales plans: We will need to set up a display shelf in an accessible area so that buyers can select and buy our hand bags.  Advertisement in news papers  Place notices at strategic locations such as super markets.

9. Here electronic commerce enters into business.  We will firstly sell our products on web auction sites like eBay or Amazon. We will place link or website information in e mails on receipts or in newsletter to people we sell our products to on the auction site. This will bring traffic to our website. OR  We will use click through strategy. We advertise our product on selling venue by clicking on advertisement people can easily access our website.

10. The website contains Home page: At home page we have the summary of all important sections  Product details  About us  Key services (with a link to each section)  Products  Latest updates Products and services page: It contains  Product specifications  Photographs  Highlights  Product prices  Click here to order

11. FAQS: It is a good way of providing information to potential customers. It includes common questions that most people ask regarding products or business. Order payment system: Cashtronics gateway an online order payment system: It is the connection between our online shop and banking network.

12. This application provides facilities to  Handle all transactions made with bank cards.  Transfer the sales amount to our merchant account. The shop incorporates a shopping cart for customers to select the products they wish to buy. Next to each item, there is an add to cart “button”. this button allows our visitor to select one or more products which are then added to their list of purchases.

13. Order is confirmed twice:  Purchaser confirms their purchase on our website shopping carts. All order information is recorded (product, price, quantity, total) as well as customer’s contact information for delivery of the goods.  The customer is then transferred to the secure cashtronics interface and that same customer inputs his or her bank card information. Order amount is received.

14. Authorization request to bank: An authorization request is sent to card holders bank. Bank card network enquiries: The bank verifies  Credit card number  Expiration date  Amount of order etc. Cashtronics receives bank authorization. If not then card holder is asked to use other payment method.