1. mInstants – reaching the next generation

2. Industry pioneer of interactive scratch cards and instant win games with over 7 years of experience Providing the widest, market proven, portfolio of interactive scratch and lottery games Cross channel offering (Web, Mobile, VLTs) 30+ customers including National Lotteries and leading European private gaming operators Serving our network of partners with over 170M tickets and games every month Certified and licensed by leading industry laboratories and governments worldwide Neogames is Associate Member of WLA 2011 © NeoGames2 About us…

3. Neogames and mobile – snapshot Already 4 years ago launched mobile app solution for 3G pre-smartphones generation i.e. Blackberry, Nokia, Motorola… 15 games in a package Usage and activity results for our customers were very modest… Introduced smartphone mobile-web solution 18 months ago Focused on iPhone and Android 13 games so far, and counting… Tremendous growth, Finally. Between 10-15% of gross revenues already and growing Dedicated Tablet solution to be launched Q1 2011 © NeoGames3

4. 4 Demographics Active Players Revenue contribution Mobile (among registered from mobile)web

5. Pick time shifted to prime-time-TV Average session time lower but not so significantly Expects seamless play of games across channels 2011© NeoGames5 Player behavior

6. Value ~17% more than single channel players Prefer to deposit on web Expect seamless play of games 2011© NeoGames6 Cross channel players

7. Mini-web (HTML-5) or native app? Not even a question. Unfortunately. Pure apps are not allowed HTML-5 multimedia abilities constantly improving Demo, launch icon or other type of apps allow marketing in app stores Tablets Can use mobile game versions but better with a dedicated one Where is the border? 3”, 4”, 7”, 10”… Dedicated mobile games? Seamless play is a bigger need 2011© NeoGames7 Technology

8. Web attracts younger generation, but revenues still come from more mature demographic Mobile finally starts to capture the younger potential Cross channel players have higher value HTML-5 seems to be the right solution. For now 2011© NeoGames8 Summary

9. Thank you for your time 2011 © NeoGames9 Moti Malul VP Sales & Business Development moti@neogames.com