1. New York 2000 Jacques Cherrier PNR database at AC Implementation overview and its usefulness for Network Management

2. 2 The presentation Update on AC’s PNR DB implementation –Platform –Delivered functionality –Sharing experiences Contribution to Network management –Current and potential usage

3. 3 PNR data base One of the required step in AC’s migration towards OD Control First business driver: support OD yield management Became a foundation block for all other Network Management processes

4. 4 Choices Transactional type architecture versus batch process –Bookings and cancellations passed in real-time to an off-line YM process –Capture all PNR data and distribute to requiring processes and systems In-house development versus purchase

5. 5 Complex Problem PNR data parsing –Limited prior expertise (Group bookings...) Data base structure and architecture –Flight segments in OD Technically robust Could expand

6. 6 ACUMA - Speedwing AC acquired Sales View Speedwing developed the PNR data parser –Live and history part of the PNR –Most data elements translated into a formatted text file Data base developed by ACUMA –Oracle –Business Object as the query driver

7. 7 Sales View basic features Nightly capture of PNR changes Include advance and departed bookings All relevant data elements –Segment data –Passenger related items –Point Of sales, GDS…

8. 8 AC & ACUMA added the OD perspective to SV Capture the passenger flow by Origin and Destination trips (MIDT type rules) –not just individual flight segments Capitalize on the information available due to the introduction of OD control in RES –economic data (OD fare and bid prices) –married segments in OD...

9. 9 Also added the ODIF data base Summary data base by flight, OD... Provides view trough time (DCP’s) OD YYZ-LAX

10. 10 ORACLE PNR data Base Architecture Sales View ODIF Nightly update RES RS13 DCS

11. 11 Data stored (Sales View: All currently active PNR’s up to start of RES window All departed PNR’s for 3 months in the past (ODIF Advance booking up to start of RES window 3 years of history

12. 12 This is an example of selected objects and conditions

13. 13

14. 14 Roll-out Production data currently available To be deployed in May Phase 1: –Canned queries provided –Super user accessing the DB

15. Sharing Experiences

16. 16 Important Aspects Structure the data partitioning and indexes according to your environment –Speed of loading versus data retrieval –Design with the ability to archive Validate the PNR capture with other sources

17. 17 Advance Booking Data Capture RES Current MI Flight Segment data Comparison 1% of PNR’s rejected 2% lower load 1% of PNR’s rejected 2% lower load Sales View PNR file

18. PNR : Key to Network Management

19. 19 Yield Mgt. System SystemPerspective PNR Pricing Scheduling Financial Reporting

20. 20 Yield Management OD forecasting Improve leg forecasts “Simple” OD forecasts aggregated at the leg level Fits within the current Leg Based OD heuristic Within the Network Optimization framework OD forecasting from booking data and market share calculation e.g. AC should carry 10% of the market size on a new OD

21. 21 Yield Management Examples of short-term potential Improve no-show calculation (in progress) –Focusing on the probability that a PNR will travel –Summarizing the results at the leg level Retrieving valuable data (in progress) e.g. Booking profile by OD-class for simulation

22. 22 Booking profile by OD-class for simulation

23. 23 Schedule Optimization Replace the current itinerary based ticket data by the OD PNR feed (developed) –more data elements (GDS…) –more exact for calibration corrective measure versus the MIDT data –more timely (no revenue accounting cycle) Adjustment of the schedule by matching OD advance booking versus forecast

24. 24 Pricing Tracking –Velocity of booking from pricing initiatives –Volume by POS Feed to pricing DSS –Action/re-action according advance bookings –Forecast by OD/fare basis

25. 25 Financial Reporting OD based profitability (in development) –Timely load out by OD itinerary for network based profitability –Match against revenue and cost Budgeting process (in development) –Advance booking merged with OD fares can provide status on the budget plan

26. 26 The Organization The Organization Yield Mgt. PNR Pricing Scheduling Financial Reporting Sales Marketing

27. 27 Integrated Network Management (Organizational structure and processes) PNR is key to crucial MI Product Planning –Market size –Flow pattern through hub... Sales force effectiveness –POS importance –Revenue forecasting –Track channel of distribution...

28. 28 “Gold in these PNR’s” Louis Busuttil