1. www.Greenscapes.org Greenscapes: Beautiful landscapes that protect our water

2. The 2008 Greenscapes MA program brought to you by: Massachusetts Bays Estuary Association Massachusetts Bays Program Salem Sound Coastwatch Ipswich River Watershed Association Eight Towns and the Bay Committee North & South Rivers Watershed Association Many partners, sponsors, supporters and underwriters Greenscapes Coaltion

3. 30+ Ways the Landscaping Industry Can Participate in the Greenscapes Program Five W’s of Greenscapes Massachusetts 30+ Ways You Can Get Involved Curt Dragon (Earth Landscape) Discussion: Please Give Us Your Feedback! Presentation Overview

4. Greenscapes Overview Outreach campaign focused on “green” landscaping Addresses both water conservation and water quality Audience: primarily targets homeowners Information: recommendations, goods and services Delivery: Multiple methods, services, and venues Multiple partners, sponsors, supporters, & underwriters

5. Greenscapes are beautiful landscapes that protect our water. Greenscaping will save you time and money, and protect our environment by reducing the need for water and chemicals. What are Greenscapes?

6. Water Protection

7. 150,000 Households (single-family) South Shore and North Shore regions 31 communities For homeowners who take care of their yards themselves or hire contractors to do the work Possible expansion to Cape and other regions Primary Audience

8. Homeowner Motivation Greenscaping is good for you and your wallet: reduced water bills less money spent on chemicals less work for you or contractor more free time less exposure to chemicals more habitat for wildlife more beautiful landscapes increased property values

9. Informational Not promotional Mainstream not extreme Collaborative not confrontational Positive Our Message Maintenance Products Services

10. Maintenance Information 1. Mow high (3" +) 2. Leave grass clippings on the lawn 3. Check for sharp blade before every mowing 4. Test soil before adding fertilizers 5. Fertilize in the fall if at all 6. Use the "walk test" to determine when to water 7. Water your lawn at dawn (if at all) 8. Water to a depth of 6" (if at all) 9. Use organic fertilizers/pesticides/weed controls 10. Overseed with fescue grasses

11. Product Information

12. Service Information Landscape Consultations, Irrigation Checks, “Hire a Pro” suggestions and links

13. Sharing the Message

14. Who Pays for the Program? 25% Coalition Organizations 25% Grants & Underwriters 50% Towns

15. 31 participating communities in 2007: Andover Beverly Boxford Cohasset Danvers Duxbury Essex Georgetown Gloucester Hamilton Community Partners Norwell Peabody Pembroke Plymouth Rowley Salem Salisbury Scituate Topsfield Wenham Weymouth Hanover Hingham Hull Ipswich Kingston Manchester BTS Marshfield Middleton Newbury Newburyport

16. Sponsors Since development in 2004, the Greenscapes program has directly and/or indirectly benefited from generous grants by:

17. Supporters More than 40 organizations, companies, clubs, institutions, programs, agencies, and individuals have generously provided in-kind contributions in support of the Greenscapes program. THANK YOU FOR YOUR SUPPORT!

18. Underwriters Gold Underwriter Partners ($1,000 donation) Recognition in the 2008 Greenscapes program includes: 1.Listing of your company in Greenscapes Guide 2.Listing of your logo/link on www.Greenscapes.org 3.Dedicated webpage for your special offer (optional) 4.E-newsletter article invitation 5.Workshop participation invitation

19. Underwriters Platinum Underwriter Partners ($2,000 donation) Gold benefits plus full-color “ad”in Guide

20. Why would the landscaping industry want to get involved in the Greenscapes program? To learn more about this growing sector of the industry Public goodwill Unique opportunity to reach educated, motivated market Gain new customers, clients, and colleagues 30 Ways To Participate

21. Guide 20-page, full color Tips and recommendations Special offers for GS goods and services One unified edition in 2008 ~ 85,000 distributed Download from website (~500 in 2007)

22. Guide Help GS by: Distribute to others Share your photos Suggest and/or peer review content Be an Underwriter -- 2” x 3.5”color announcement (April 1 st deadline)

23. www.Greenscapes.org 300,000 hits in 2007 10,000 unique visitors 50% “favorite” bookmark Promote events, special offers, additional information Nursery discounts: 651 visitors Rainbarrels: 450 visitors Rainwater Recovery: 401 visitors

24. www.Greenscapes.org Help GS by: Link to our website Share link with others Be an Underwriter! List your logo and link Webpage for your special offer

25. E- Newsletter 9 monthly issues (spring through fall) Timely events, offers and recommendations 1200+ subscribers ~ 2% growth each issue

26. E- Newsletter Help GS by: Subscribe! Encourage others to sign up too Suggest content Write an article

27. Workshops ~ 10 workshops about a variety of landscaping topics with guest experts “Greenscapes 101” in partnering communities 200+ attendees in 2007 Calendar: 1000 visitors

28. Workshops Help GS by: Promote workshops Invite others to attend Propose workshop topics Be a presenter Host an info table Donate door prizes Host/promote a workshop

29. Nursery Discounts 15% discount on GS plants and products Currently offered by 14 retailers on NS & SS Promoted in Guide, website, and e-news Will you join the list?

30. Landscape Contest Help GS by… Submit an entry or encourage your others donate gift certificates for prizes Serve on judging panel

31. Free Lawn Signs Help GS by: Put one in your yard (personal & business) Encourage others to display one Use in retail displays of GS plants and products

32. Tabletop Displays 3’ x 4’ tri-fold on foamcore board Promotes tips and program offerings Help GS by displaying one in your venue!

33. Professional Trainings We have partnered with: UMass Cooperative Extension Ecological Landscaping Association NOFA Organic Land Care Committee

34. Professional Trainings Help GS by: Attending a training Sponsor an employee to attend Promote to others Give us feedback for improvement Let us know types of training you would like offered

35. Help Us Ensure That This… Photo Credits: Eric Roth Protects This.

36. www.Greenscapes.org Wendy Garpow, Assistant Director Massachusetts Bays Estuary Association wendy@massachusettsbays.org #781-378-1610 For More Information

37. Please give us your feedback ! 1.What stumbling blocks stop you or others from participating in the GS program? 2.How could we improve our current services? 3.What new services would encourage you or others to participate? Help Us Improve