1. Web 2.0 ’The web, and our customers, have moved on….’ Presentation to TWICT December 2007 Graham Jordan, TWICT Partnership Analyst

2. There is a very good 5 minute YouTube video here about web 2.0 but you are either not connected to the internet or prevented from accessing YouTube. I found out how to embed it via google, and a YouTube instructional video, which you’ll also not be able to access.

3. Web 2.0 Content & Concepts Value is in the content and how you use it Users involved in embellishing content Publish / recycle content Enables people to be more independent of traditional web authors and those who would otherwise manipulate their content Users choose what they get, how they get it, when they get it, where they get it Users not organisations at the centre Developers engaging with users in their own environment Open standards Think locally, act globally Reuse, Repurpose, Recycle Content and data in many places A relationship where all inform eachother Permission based activity Read write and process via the ‘cloud’

4. Expression Publication Profession Opinion Details Reputation Hobby Certificates Purchase Knowledge Avatars Audience What I share Where I work What‘s said about me What I like How and where to join me Who can certify my identity What and how I buy What I know What represent me What I say Who I know What interests me FOAF iViva Based on an idea by Fred Cavazza

5. Aggregators – pulling content together Applet / widget integration –MyYahoo, Netvibes, Pageflakes, FacebookMyYahooNetvibes PageflakesFacebook Mash ups – pulled from multiple sources, published back to web –MooMoo –Google MapsGoogle Maps –Chicago Crime MapChicago Crime Map –Tube sms –Train Locator Software as a service

6. Use of Web 2.0 RSS update / news aggregators –RSS news / Jobs feeds –myYahoo –TWICT website Wikis –DigiTVDigiTV Blogs –Cheltenham Flood blogCheltenham Flood blog –BSF Communities of Practice –Selective, focussed and a smaller audience –Govx Digital challenge –HexHex –FlashFlash –Online communities Social Networks –Facebook Codeworks North East IT Managers Forum Social Bookmarking –Del.icio.usDel.icio.us Image libraries –CISCO use a Flickr-type product for their corporate image bankCISCOFlickr Media sharing –Podcasts / webcasts –YouTube UK Government use Webcasts Virtual worlds –second life etcsecond life

7. Strengths & Weaknesses Agility Enhances the way we work Innovation / speed of iteration Speed of deployment Low thresholds Real time content Allows publishers to –Retain ownership of data –Benefit from developers adding value Allows developers to –fail fast, learn quickly –create applications Allows users to –Decide how to use applications –Access content from more locations (enables agile working) Not easy to define, ‘sell’ the concept Requires a mind set change and a leap of faith Perception Can blur professional and personal identities Immaturity of market Reliability (and reputation) Social engineering

8. Opportunities & Threats People are actively looking for information We can have a dialogue with users If we make information available other people could develop applications for it free of charge Business uses of concepts, tools, way of thinking Growth of systems services suppliers Many Web 2.0 applications use 3 rd party managed processing power and storage Emerging business market and commercial grade SLAs Challenges corporate way of thinking Small and faster will win over big and slow Information overload Employee access to web2.0 applications Greater risk of ‘class action’ law suits Powerless to stop 3 rd party developers or users using web 2.0 Some applications that are free carry advertising we can’t control If we don't make information available other people will - without our collaboration Reuse of our data out of context Seemingly innocent data can be aggregated to information than can be used for criminal or terrorist behaviour

9. History ’from Available through Accessible to Meaningful’

10. History ’from Available through Accessible to Meaningful MP3 standard BT Launches ADSL Mosaic Browser Facebook MSN Messenger Skype BBC website Firefox Napster iPod Wikipedia

11. History ’from Available through Accessible to Meaningful MP3 standard BT Launches ADSL Mosaic Browser Today’s graduates started secondary school Facebook MSN Messenger Skype BBC website Firefox Napster iPod Wikipedia

12. Current Trends Moving from geeks in bedrooms to venture- capital funded teams –Capitalisation of added value More standardisation –Microformats etc Agile data storage and processing –Moving to commercial grade SLAs Move to offline browser based applications Aggregators / widgets within ‘eachothers’ products –Eg flikr in Facebook, Facebook in NetvibesflikrFacebookNetvibes –Meebo single view of multiple instant messenger accountsMeebo –User can use one page for their ‘online life’ = ‘social dashboard’? Web 3.0 is coming….. –‘Wisdom of crowds’ prevented from becoming ‘madness of mobs’ through adding ‘respect of experts’ –eg wikipedia etc.wikipedia

13. Council 2.0 The Web 2.0 philosophy –The whole is greater than the sum of the parts –Users should participate, not just consume, actively contributing, helping customise media and technology for their own purposes, as well as for their community Similarities with Place Shaping and Community Engagement agenda…..?

14. Council 2.0 Building our own widgets Reuse of public sector information –Licensing use of xml feeds, APIs –More attractive to re-users at Tyne and Wear or regional scale? Fewer APIs to integrate Eg roadworks information Democratising our data In-house mash-ups? Thinking about the functionality that’s out there and how we could use it –Image banks –Knowledge banks –Communications –Contact directories –Systems services

15. News Publish Contacts Opinion Discuss Reputation Interests Certificates Procurement Knowledge Virtual Networks And consult Where I work What‘s said about me Council views on… How and where to talk to me Who can certify my identity What and how I buy & Documents Reaching different audiences What I say Who I know What areas interest me? Based on an idea by Fred Cavazza Can we use Web 2.0 tools to provide these functions? Are we concerned about users in Council Services by-passing ICT and using these without our knowledge?

16. Immediate Implications All bad? Security –A question of balance? Are we looking at / working with OpenID etc? Sharepoint / Intranet development –Implications for those developing corporate dashboards? Aggregators –The ultimate CRM for the customer? –eg Netvibes Community Presences –Already on Facebook etc, developed by individuals Council Content –Should we be developing widgets for netvibes, Facebook etc.? Collaboration? –Should we publish all our contacts lists on LinkedIn?LinkedIn New Web services development –Do we need to do it ourselves? Reputation management –Who’s saying what about us? Awareness of Web2.0 and semantic Web within ICT departments?