1. October 25–29, 2009 Mandalay Bay Las Vegas, Nevada Establish, Govern, and Deliver Trusted Information Michael Eden, Software Sales Manager IBM Software Group

2. 2 Key Challenge is Unlocking the Value of Information 1 AIIM 2008 Survey 2 Accenture 2007 Managers Survey 52% of users don’t have confidence in their information 1 42% of managers use wrong information at least once a week 2 59% of managers miss information they should have used 2

3. In Context Real-time delivery of relevant information when and where it’s needed Complete Related information reconciled into a single and holistic view Accurate Complex and disparate data transformed, cleansed and delivered Insightful Comprehensive information management to drive new meaning from your data What is Trusted Information? InfoSphere = Trusted Information

4. The Reality of a Typical IT Environment Online Store Call Center Catalog Service Portal Loyalty Data Warehouse Multiple Touchpoints Multiple Systems Multiple Information Silos Michael Johnson User id :mjohnson Password; MA987 Shopper Profile MA Johnson # 2765003 POS Mike Johnson 433-65-0987 Last Interaction: 10/11/05 Customer Service Johnson Co. Contact: Michael A. Johnson CFO Mailing Information Michael Albert Johnson User I.D. Mjohnso Service Portal Michael Johnson ! Opt-Out flag ! No Promotion flag Marketing  Inconsistent View of Client  Silos of Information  Custom Coded Interfaces  Inconsistent Data  No Single Version of the Truth  Poor Channel Communication Data Warehouse Data Warehouse

5. What is Involved in Delivering Trusted Information? Warehouse Common Meta Data ETL Data Quality CDC Master Data Profiling Models Real-time Access Source Systems Information Server Warehouse MDM ServerIndustry Models

6.  Enhance Business & IT Collaboration  Create, manage, and share an enterprise vocabulary  Discover, understand and map your data  Gain a true understanding of your data sources  Govern your information over time Ensure information stays trusted, across the enterprise Discover, design and govern your data … for Trusted Information Subject Matter Experts Governance Stewards Data/Business Analysts Architects The complete capabilities to establish your Information Agenda InfoSphere Foundation Tools

7.  Business & IT Collaboration  Complete business templates provide industry content and KPIs  Key accelerators for business optimization & integration projects  Integrated with information infrastructure  Accelerates Information Server & Cognos 8 BI IBM Industry Models Industry expertise and best practices InfoSphere Industry Models InfoSphere Foundation Tools Design your industry data structure and processes … for Trusted Information

8.  Accelerate data integration projects  Metadata-driven design  Business - IT alignment  Leverage Existing Resources  Broad native connectivity  Architected for Growth  Massive scalability  Parallel processing Full range of capabilities to make information Trusted across heterogeneous systems InfoSphere Information Server InfoSphere Foundation Tools InfoSphere Industry Models Consolidate your application infrastructure … with Trusted Information

9.  Combining software, hardware and services, IBM expands warehousing offerings with new IBM Smart Analytics System  Unified, powerful data warehouse foundation  Advanced partitioning, data mining, retention & cubing features  Flexible environment  Optimized performance for operational & transactional use  As big or as small as your business needs Manage Analyze Reliable Real-Time Delivery IBM InfoSphere Warehouse Powerful, real time analytics for both structured and unstructured information InfoSphere Warehouse InfoSphere Foundation Tools InfoSphere Industry Models InfoSphere Information Server Deliver better business intelligence faster … with Trusted Information

10. Meets Business Needs  Addresses multiple data domains – customer, product, location  Functionality across the full spectrum of use cases Flexible Deployment  MDM functionality supported with User Interfaces, Workflow, Business Services  Scales as MDM needs evolve Providing end-to-end master data management InfoSphere MDM InfoSphere Foundation Tools InfoSphere Industry Models InfoSphere Information Server InfoSphere Warehouse Get a single view of your business … with Trusted Information MDM Server for PIM Data Synchronization Authoring UI User & Role Security Workflow Authoring Processes Flexible Data Model Party Account Product Location MDM Server Stewardship Events Security & Entitlement Business Services Data Integration InfoSphere Master Data Management

11. 11 CDI Data Integration Warehousing PIM ETL Customer Hubs No Compromises – Leaders at Each Step… ETL Tools * Business Intelligence Platforms * Data Warehousing Data Quality Tools * Data Integration Tools * Customer Data Integration

12. Heterogeneous Sources … Yet Operating On Common Metadata Data Architect Information Server DataStage / QualityStage Metadata Workbench Business Glossary Cognos Information Analyzer Data Models Business Terms Business Terms Information Server Lineage Business IT Reverse Engineer Data Models Relationships Analysis Summary  Align Business & IT  Reduce Costs  Accelerate Value

13. 13 You, The Customer ModelsCleansingETLMDM Warehous e BI Without Common Metadata – who does the Integration? + x ? + xx ModelsCleansingETLMDM Warehous e BI

14.  Simplify Integration  Increase trust and confidence in information  Increase compliance to standards  Facilitate change management & reuse DesignOperational Metadata and Data Governance Developers Subject Matter Experts Data Analysts Business Users Architects DBAs Unified Metadata Management

15. South African Data Governance Council ABSA Sanlam Old Mutual Vodacom Cell C Metropolitan SITA Imperial Bank Standard Bank SABC Woolworths Anametrix IT Web BI Practice IBM Telkom TransNet Sanlam Deloitte Kings Commission Dept of Defense March 2009 - Franschhoek Local Council affiliated with the IBM International DG Council Run by a local committee of customers, partners and IBM Monthly calls for the committee 3- 4 Council meetings per year Next Meeting – Fourth Quarter 2009 Members can call in to International DG Council calls For more information contact – Ocea Garriock – ocea@za.ibm.comocea@za.ibm.com June 2009 - Kloofzicht

16. Discover, design and govern your data … for Trusted Information Delivered with IBM InfoSphere Foundation Tools, IBM Industry Models Deliver better business intelligence faster … with Trusted Information Delivered with IBM InfoSphere Warehouse Get a single view of your business … with Trusted Information Delivered with IBM InfoSphere Master Data Management Consolidate your application infrastructure … with Trusted Information Delivered with IBM InfoSphere Information Server Trusted Information Across The Enterprise