1. FAST FORWARD WITH MICROSOFT BIG DATA Vinoo Srinivas M Solutions Specialist Windows Azure (Hadoop, HPC, Media)

2. THE WORLD OF DATA IS CHANGING Cloud

3. CREATING NEW BUSINESS OPPORTUNITIES Massive Volumes Processes 464 billion rows per quarter, with average query time under 10 secs. Cloud Connectivity Connects across 13 social networks via the cloud for data and API access Real-Time Insight Improves operational decision making for IT managers and users 1.Klout Case Study: http://www.microsoft.com/casestudies/Microsoft-SQL-Server-2012-Enterprise/Klout/Data-Services-Firm-Uses-Microsoft-BI-and-Hadoop-to- Boost-Insight-into-Big-Data/710000000129 http://www.microsoft.com/casestudies/Microsoft-SQL-Server-2012-Enterprise/Klout/Data-Services-Firm-Uses-Microsoft-BI-and-Hadoop-to- Boost-Insight-into-Big-Data/710000000129

4. BIG DATA REQUIRES A HOLISTIC APPROACH THAT LEVERAGES TRADITIONAL AND NEW CAPABILITIES TRADITIONAL Relational Database Management System NEW Petabyte-Scale Services

5. Share your data with the world via Azure Marketplace Enrich with social media data via Social Analytics Advanced analytics with Hadoop Connecting with the World’s Data MICROSOFT’S APPROACH TO BIG DATA Analyze Big Data with familiar tools Immersive insights from any data JavaScript based simple programming Immersive Insight, Wherever you are Simplicity and manageability of Windows to Hadoop Extended data warehousing with Hadoop Scale & elasticity of cloud Any Data, Any Size Anywhere

6. WE DELIVER INSIGHTS TO EVERYONE BY ENABLING BIG DATA ANALYSIS WITH FAMILIAR END USER TOOLS Hive add-in for Excel Interaction and analysis of unstructured data in Hadoop from Microsoft Excel Benefits Key Features

7. UNLOCKING NEW INSIGHTS FROM ALL DATA WITH MICROSOFT BI TOOLS Hive ODBC Driver integrates Hadoop to SQL Server Analysis Services, PowerPivot, and Power View Familiar BI tools with structured and unstructured data Benefits Key Features

8. WHILE DRAMATICALLY SIMPLIFYING PROGRAMMING ON HADOOP WITH JAVASCRIPT New JavaScript libraries for Hadoop JS Deploy JavaScript Hadoop jobs from a simple web browser MapReduce programs in JavaScript Simplified programming Simplified deployment of MapReduce jobs Benefits Key Features

9. MICROSOFT UNIQUELY CONNECTS HADOOP TO THE WORLD VIA WINDOWS AZURE MARKETPLACE Mashing up of internal and public data sets via Data Explorer Integration with third-party data and services Sharing of data and insights through Windows Azure Marketplace Integration with Windows Azure Marketplace Benefits Key Features

10. ENRICHES ANALYSIS WITH SOCIAL MEDIA DATA VIA SOCIAL ANALYTICS Integration of social information with business applications Microsoft Codename "Social Analytics" Stronger customer relationships Integration with social media sites Models augmented with publicly available data from social media sites Benefits Key Features

11. AND ENHANCES YOUR DATA THROUGH PREDICTIVE ANALYSIS ON HADOOP Unlock rare patterns from bespoke data mining models Support for open source predictive analytics tools such as R and Mahout New business insights with predictive analytics from Microsoft Hive ODBC Driver connects Hadoop to SQL Server Data Mining tools Benefits Key Features

12. MICROSOFT BRINGS THE SIMPLICITY AND MANAGEABILITY OF WINDOWS TO HADOOP Enterprise-class security Integration with Microsoft System Center Integration with Windows Server ® Active Directory Simplified management of Hadoop on Windows Smart packaging of Hadoop on premises Fast deployment of Hadoop on Azure Easy setup on-premises and in the cloud Benefits Key Features

13. WHILE EXTENDING YOUR ENTERPRISE DATA WAREHOUSE WITH HADOOP Integration with enterprise BI solutions Microsoft SQL Server connector for Apache Hadoop with SQOOP (SQL to Hadoop) Integration with Microsoft Enterprise Data Warehouses SQL Server Parallel Data Warehouse connector for Apache Hadoop with SQOOP Deeper insights from structured and unstructured data Benefits Key Features

14. AND PROVIDING CHOICE OF DEPLOYMENT OPTIONS Elastic peta-scale analytics on Microsoft’s cloud platform Hadoop-based Service on Windows Azure platform Enterprise-class Big Data platform on-premises Hadoop-based distribution on Windows Server Benefits Key Features

15. DELIVERED THROUGH OPEN PLATFORM WITH A RICH PARTNER ECOSYSTEM 100-percent compatibility with Apache Hadoop Accelerating the delivery of Hadoop for Microsoft Choice of tools from rich ecosystem of Hadoop partners Hadoop Service for Windows JavaScript libraries Hive ODBC Drivers Giving back to Hadoop Benefits Key Features

16. A HOLISTIC BIG DATA SOLUTION FROM MICROSOFT SPANNING RELATIONAL AND NON-RELATIONAL WORLDS NON-RELATIONAL 1 0 0 11 1 DATA MANAGEMENT SHARE AND GOVERN DISCOVER AND RECOMMEND TRANSFORM AND CLEAN INSIGHTS DATA ENRICHMENT OPERATIONAL SELF-SERVICEMOBILE PREDICTIVE REAL-TIME COLLABORATIVE MARKETPLACE External Data and Services RELATIONALMULTIDIMENSIONALSTREAMING

17. CY DATA MANAGEMENT DATA ENRICHMENT INSIGHTS HADOOP ON WINDOWS & AZURE: ROADMAP 17 H2 2011 Hadoop on Azure Preview 2 More capacity Disaster Recovery for HDFS Support for Mahout Hadoop on Azure Private CTP Hadoop on Server Private TAP Hadoop Core & Common JavaScript Framework Hadoop on Azure GA Portal Integration & Billing Azure SDK integration Hadoop on Server GA JavaScript, PIG, Hive, Hbase Active Directory Integration Systems Center Integration 2012 Hive ODBC Driver Preview 2 Azure Labs Data Explorer Social Analytics Data Hub (Private Data Market) Hadoop Connectors Azure Data Market Excel Integration Preview 2 Hive Add-in for Excel PowerPivot Add-in for Excel Power View for SharePoint

18. ADDITIONAL RESOURCES LEARN MORE Microsoft Big Data Solution: www.microsoft.com/bigdatawww.microsoft.com/bigdata Windows Azure: www.windowsazure.com/en-us/home/scenarios/big-datawww.windowsazure.com/en-us/home/scenarios/big-data TRY NOW Preview of the Hadoop-based service for Windows Azure: https://www.hadooponazure.com https://www.hadooponazure.com

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