1. What Publishers Should Know Russell Reeder, President and CEO Chris Odom, Chief Technology Officer

2. The Digitization Adventure Build vs Buy Build decision Hardware and software –Don't make hasty decisions –Research your implementation The right resources –Hire to your market strategy New infrastructure –Make sure you have a business model Partner where you can –You are not the first person to do this

3. The Digitization Adventure Build vs Buy Buy decision Know your markets –Can they be met? –Can they scale to demand? –Tools to help market –Relationships to ease partnering Future-proof –Can they meet new markets? –Is your content extensible? –How long does it take for change?

4. The Digital Formats Know each format’s exact ins and outs Research each format Know the differences Match formats to markets Take time for Quality Control Not everything is 100% Use tools where possible Learn and adapt Be prepared for changes Make the process flexible

5. The Digital Formats Create specifications Once you figure it out, then document Use these specs for future projects Share them with your partners Acquire the rights tools The right tools for the job Tools that integrate easily Minimize the learning curve Capture all the information you learn Refine your process as you go Create SOPs for each new job

6. Storing Content Stay abreast of industry standards If you use a standard - stay on top of it Research each new standard Take the best of all standards Use what others have figured out Be agile enough for change Your storage medium should be extensible Capture as much metadata as you can Fractionalize content as much as possible XML is not the only solution

7. Minimize Distribution Impact Know your distribution channels up front Have the model in place Learn the impact of each channel Compare each channel for similarities Be prepared for pull and push technology Make sure that you can support both Each will use the same content but different packaging Discovery, Search and Retrieval methodologies Don't forget these important capabilities

8. Minimize Distribution Impact Track everything going out to partners This is key for knowing where your content is It will help you with market analysis Use XML wherever possible XML is a great transport medium Get others to adopt new standards Follow or lead by example

9. Taking Control Create partner-to-content relationships Separate Rights and Permissions Map your metadata to your partner’s Be prepared for DRM, support and implementation Audit and certify your partner’s usage

10. Track Everything Make sure all references come back to you Click through technology Store metrics within a data warehouse Store all you can about what comes back Create supporting report dashboards Use the data within BI reports Integrate other analytics Google, Amazon, etc. Know your audience Try to capture the who's

11. In Summation Build vs Buy Know all about digital formats Agnostic storage of content Minimize your distribution costs Take control of your content Track everything