2. LOCALIZATION: THE KEY TO UNLOCKING GLOBAL REVENUE 1) Why you should care about localization 2) What language service providers can help you do 3) How to go about it the right way

3. ARE YOU LEAVING MONEY ON THE TABLE? By failing to make multilingual content a priority, businesses miss revenue opportunities. Localization and translation enables marketers to increase their ROI by multiplying the impact from content they have already created in English.

4. ONLINE CONSUMER BEHAVIOR  72% of consumers spend most or all of their time on websites in their own language.  72% of consumers said they would be more likely to buy a product with information in their own language.  56% of consumers said that the ability to obtain information in their own language is more important than price *Data from Common Sense Advisory, Harvard Business Review

5. WHY LOCALIZATION SHOULD BE A PRIORITY New internet users are and will continue to be mostly non-English speakers Without translation, you send prospects directly to your competitors. Language is a market enabler (even within the US with the Hispanic market) Stay ahead of the curve: tomorrow’s customers will expect websites and content to be multilingual. You can’t engage customers through social media if you don’t speak their language.

6. FINDING THE RIGHT PARTNER The language services industry has 26,000 language services providers (LSPs) and is a US$33 billion industry. Translation and localization is complex and finding the right partner is key. Today, the role of the LSP should be: Your translation project management An extension of your marketing team An active consultant from the planning stage of your global content strategy A quality partner with the ability to find the right talent for your needs A central location from which to manage your content

7. THE RIGHT WAY TO PROCEED 60% of marketers do not have a global content strategy or a dedicated budget for translation. Think Global First: setting up processes upstream is half the work. Delaying thinking about translation can only make the process difficult, time consuming and expensive. It also results in missed revenue opportunities. Take advantage of translation technologies and pair them with high-quality human translation  CAT Tools and Translation Memory  Terminology Management  E-commerce website XML Protocol  Multilingual Desktop Publishing  Content management system

9. IN CONCLUSION, HAVING A GLOBAL MARKETING STRATEGY WILL HELP YOU: Engage prospective customers worldwide with timely multilingual content. Make translation projects easy, time-efficient, and cheaper by using language technologies. Build a strong, coherent and trusted global brand while catering to local needs. Increase your global market share and revenue

10. ANY QUESTIONS, PLEASE CONTACT: Anette van de Loo Co-Founder & Director of Strategic Accounts a.vandeloo@powerling.com www.powerling.com