1. What is a PSA?

2. Some examples of PSAs

3. What makes a good PSA? Let’s talk about the features of a PSA: Celebrity? Message? Images? Music? Tone?

4. 3 Essential Parts of a good PSA PROBLEM Tell what your issue/problem is (the reason for your PSA) PERSUASION Make your audience care about the problem Educate them with facts (statistics) Appeal to emotions SOLUTION Tell your audience what they can do to help Be concrete and specific!

5. 4 Options for your PSA Glogster Poster must contain images, audio, and text Flip Video “TV commercial” edited w/ Moviemaker edited film must include titles, rolling credits, and be based on an approved script Audacity "Radio spot" must include music/sound effects, as well as spoken text from an approved script PhotoStory must include music, spoken text and appropriate images

6. Your PSA You will create a 30-60 second PSA about your animal, why it is threatened, and what people can do to help. TODAY, YOU WILL: STEP 1: Pair up with the person who is researching the same animal for the endangered species project. STEP 2: Choose which of the 4 options you will use to create your PSA. STEP 3: Start filling out your worksheet.