1. PSA Public Service Announcement Assignment

2. Definition: PUBLIC SERVICE ANNOUNCEMENTDefined by the Federal Communications Commission as an unpaid announcement that promotes the programs of government or voluntary agencies or that serves the public interest. PSAs can be produced for television and radio broadcast. aba.org

3. Definition: PUBLIC SERVICE ANNOUNCEMENTAnnouncements that inform the public about safety and health information, community services or public affairs. Produced and programmed much like commercials, but usually not produced for profit. PBS.org

4. Public Service Announcement: You will individually: Select a topic (From Lab Safety Rules, metric conversion and STEM Tech Lab Safety) Research the topic Brainstorm video ideas (Plot) Write script Draw storyboards Direct and shoot video Edit video

5. Public Service Announcement: -Projects will be voted on -Best projects will be linked to STEM website

6. Public Service Announcement: Our assignment is exactly 60 seconds plus 3-5 seconds of credits.

7. PSA Topics Pick one of the following: USA to switch to metric system Following proper lab safety rules

8. PSA Examples Successful PSAs: Tell a story Use a voiceover Gives facts Refer viewer to a resource for additional information.

9. Preproduction Teacher presents topics Teacher presents topics Students commit to topics Students commit to topics Student pitches idea to teacher Student pitches idea to teacher Students begin research of topic Students begin research of topic Students brainstorm ideas Students brainstorm ideas Students identify a Method of Advertising Students identify a Method of Advertising

10. Preproduction Students pitch concept to teacher Students pitch concept to teacher Students write concept: Students write concept: Your name, period and date in the upper right hand corner. Your name, period and date in the upper right hand corner. · Topic: (selected from the list) · Actors: · Hook: (what is going to keep you audience from changing the channel?) · Facts: (what do you want your audience to know about this issue you are presenting) · Locations: (where are you shooting?)

11. Preproduction Students develop A/V script Students develop A/V script Split column format Split column format (Example: Next slide) (Example: Next slide)

12. VideoAudio Seconds LS: Person #1 is lying across a glider and is talking on the phone. Then person #1 receives a text message. Narrator: We were best friends, and we used to tell each other everything. 5 ECU: Close up on the text message.Narrator: Then things changed when he came into the picture 5 MS: Person #1 is sitting on the stairs talking on the phone, camera is angled upward at the person. Narrator: At first she was happy, and told me every detail 5 MS:Person#1 is lying down on the stairs, the phone rings, she looks at the phone, doesnt answer it, and tosses it away. Camera is angled downward on her. Narrator: But then she stopped calling. When I tried to call her, she didnt pick up. 6 XLS: Camera is on Person #1s house. Narrator: She barely came to school anymore and never answered the door. 3 MS: Person #1 drinks from a bottle. Sitting in the closet; cornered. Camera is angled downward. (Voice Over) Narrator: What was she doing? Rumors were spreading that her boyfriend was beating her, but if that was the case wouldnt she tell me? 8

13. Preproduction Students draw storyboards Students draw storyboards Students take turns drawing frames. Students take turns drawing frames. Each student initials the corner of the frame they drew. Each student initials the corner of the frame they drew. Storyboards are always done on national commercials and PSAs for client approval. Storyboards are always done on national commercials and PSAs for client approval.

14. Production Students shoot projects Students shoot projects Locations outside of school are more interesting Locations outside of school are more interesting Record narration track right into camera Record narration track right into camera

15. Post Production Edit Project Edit Project Copyright Issues Copyright Issues Music (cite source) Music (cite source) Garageband / Sony Acid Express Garageband / Sony Acid Express Images (cite sources) Images (cite sources) Place on jump drive or DVD Place on jump drive or DVD