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Fernando Falcon Managing Director Media Instruments S.A. AGB Nielsen Media Research.

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Presentation on theme: "Fernando Falcon Managing Director Media Instruments S.A. AGB Nielsen Media Research."— Presentation transcript:

1 Fernando Falcon Managing Director Media Instruments S.A. AGB Nielsen Media Research

2 The Old Days… The Traditional TAM Environment One platform One device One method Few channels

3 The New TAM Environment Cable Terrestrial Analog/Digital Satellite Signal Distribution Means Fibre Optics 0100101100101010010 ADSL

4 Plasma TV“Tube” 4:3 TV“100 Hz” 16:9 TV The New TAM Environment Devices VCR DVD Game Digital STB Camera Next ???

5 Content Access Options The New TAM Environment PVR - VCR Live (Real Time) Time Shifted

6 Content Delivery Modes The New TAM Environment On Demand Movie Box Storage Device Content Server

7 Exposure Possibilities TerrestrialCableSatellite Analog Broadcasting Platforms TerrestrialCableSatellite Digital Display Devices Tube 100 Hz Plasma PC The New TAM Environment Delivery Mode Live Time-Shifted On Demand

8 Metering Technology ??? The New TAM Environment

9 Available Measuring Methods Tuner Frequency Measurement Embedded Codes Service Information Box Swapping Image Feature Recognition Watermarking

10 Service Information Protocol #23 Version 1.88 Box Replacement Type ‘C7’ Sw Version 1.28 Box Replacement Type ‘A1’ No Method or Box Replacement available Multi Method Meter The New TAM Environment Device #3 Broadband Box w/PVR Device #4 Movie Box Device #1 VCR Device #2 Digital Cable What Are They Watching ?

11 The Complexity Equation OverallComplexity BaseComplexity += MeterComplexity x 10’000 x 400 Miles x 1 Local The New TAM Environment

12 Is There A Universal Method ? The New TAM Environment

13  Embedded Codes (or Watermarking)  Is collaboration from all broadcasters guaranteed ?  Do all codes go safely through the whole TV distribution network ?  How do I synchronize all encoders ?  How do I encode on-demand content ?  How about content consumed through the Internet ?  How many encoders will I need to install and maintain and where ?  How immune is the system to human error ?  What if I need to change the encoding scheme one day ?  Will encoding be under my control ?  Service Information  How many manufacturers can I persuade to collaborate ?  Will it be available in every device, model and software version ?  Do the codes convey all required info to identify the content ?  How many different protocols do I need to handle ?  How can I identify interactive pages ?  Will encoding be under my control ? The New TAM Environment Content Identification Methods

14 The Content is The Code The New TAM Environment The Universal Method

15

16 CTS Technology Audio Signal 1001010100101001 1010010010010010 0011001010010100 0010010111001001 1110010100011100 0010110101010001 1001010100101001 1010010010010010 0011001010010100 Digital Stream 10011101 Signature

17 CTS Technology 010010010001000010101010 Ch ??? 010010010010100101001010 010010010 Channel 1 100101010010100101001010 010100101001010 Channel 2 Ch 1Ch 2

18 Measuring Plain TV Meter Signatures Viewing Channel 1 References Channel 2 Channel 3 Channel 4 Channel N … 10:46:17 30 seconds

19 Exposure Possibilities Display Devices Broadcasting Platforms TerrestrialCableSatellite Analog TerrestrialCableSatellite Digital Tube 100 Hz Plasma PC Delivery Mode Live Time-Shifted On Demand

20 Meter Signatures Viewing Channel 1 References Channel 2 Channel 3 Channel 4 Channel N … 10:46:17 Measuring Time Shifted TV (PVR - VCR) 1 Hour

21 Exposure Possibilities Display Devices Broadcasting Platforms TerrestrialCableSatellite Analog TerrestrialCableSatellite Digital Tube 100 Hz Plasma PC Delivery Mode Live Time-Shifted On Demand

22 Measuring Video On Demand Meter Signatures Viewing 2 Hours Film 1 References … Film 2Film 3Film 4Film 5Film 6Film N Film Signature Data Base

23 Exposure Possibilities Display Devices Broadcasting Platforms TerrestrialCableSatellite Analog TerrestrialCableSatellite Digital Tube 100 Hz Plasma PC Delivery Mode Live Time-Shifted On Demand

24 Measuring It All… Signature Data Base Films (DVD) News Clips Radio Channels Ad Spots Songs Other Content

25 Fernando Falcon Managing Director AGB Information Technology

26 Main Features Universal Independent Accurate Versatile

27 Fernando Falcon Managing Director AGB Information Technology

28 Complex Distribution Schemes

29 National Territory Content Sources Local Areas Distribution Local Windows Shuffle Casting X Time Zones

30 National Broadcast Viewing Local Station Broadcast

31 National Broadcast Viewing Local Station Broadcast

32 National Feed Signatures National Feeds Computing National Viewing 1234

33 01001010101110010100101000 Master Signal 01001001001101010100101000 Master SignalLocal Window 10100101000010010 Master Feed Local Station Content ? Computing National Viewing 10:00:0010:30:0011:30:0012:30:00

34 UNITAM Processing Software Computing National Viewing Cities National Programming Local Station Signatures Scanning Broadcast Map National Feed Signatures

35 Computing National Viewing Local Station Schedule National Station Schedule 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 Programs & Brakes Listing 15:00 21:00 18:00 15:00 18:00 20:00 Reference TimeLocal Time

36 National Broadcast Viewing Local Station Broadcast

37 Fernando Falcon Managing Director AGB Information Technology

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