1. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 Wim Elfrink EVP, Emerging Solutions and Chief Globalisation Officer CScape, Las Vegas July 12, 2011

2. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2 Shrinking Hypergrowth  700M urbanized, 5B connected to the Internet - next 10 years  Energy consumption will increase by 80%, and the world’s car fleet is expected to triple by 2050  Big cities getting bigger - 100 new 1M+ cities by 2025  Only 3% of buildings in the United States qualified for LEED  Crime rate up 30% worldwide…60% of city dwellers have been victims  Stimulus package spending on urban revitalization to bridge unmet needs Environmental Demographic Economic Aging

3. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3 Global Open Standards Visionary Leadership Smart Regulation New Ecosystem Public Private Partnerships

4. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4 20042010202020152005 300 Million Devices

5. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5 20042010202020152005 300 Million Devices Enable Productivity Create New Services Environmentally Friendly

6. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6 Social Environmental Economic Transportation Real EstateSports & EntertainmentGovernment Utilities Education Healthcare Safety & Security

7. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7 Economic, Social and Environmental Services

8. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8

9. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9 Water  50% Crime Rates  20% In the Next Decade Energy Savings  50% Traffic  20%

10. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10 Revitalization & Growth TorontoSan FranciscoBarcelonaHolyoke Colorado: Connected Communities Initiative China: ChengduVancouver China: Chongqing London IPv6 Thought Leadership: New Development South Korea: Songdo China: Chengdu India: Lavasa Portugal: PlanIT Valley Russia: Skolkovo S Arabia: King Abdullah Financial District Kuwait: Al Hamra Tower NYC: Yankee Stadium Cisco on Cisco Amsterdam: Smart Working Centres Seoul: Personal Travel Assistant San Francisco: Urban EcoMap; Connected Bus Proof Points Case Studies Vietnam: Times Square Philippines: Twin Oak Place Urban Innovation Beijing 2010 Jacksonville, FL

11. © 2007 Cisco Systems, Inc. All rights reserved.Cisco Confidential Presentation_ID 11 Thank You