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Cisco Confidential © 2011 Cisco and/or its affiliates. All rights reserved. 1 Innovation for Sustainability: Smart + Connected Communities Nicola Villa Global Director, Urban Innovation Cisco
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2 1998-2004 2005-2008 2009-2011 Connected Real Estate BU Public Sector Vertical Connected Urban Development EcoBoard Globalization CenterSmart Grid BU Smart + Connected Communities
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3 2006 Seoul San Francisco Amsterdam www.connectedurbandevelopment.org CO2 emissions reduction enabled by Broadband and Information & Communication Technology Madrid Birmingham Hamburg Lisbon Three founding cities: In 2008, four new cities joined in Europe. More cities joined between 2008 and 2010
Cisco Confidential © 2010 Cisco and/or its affiliates. All rights reserved. 4 Amsterdam The Hague Rotterdam Almere Triple Bottom Line: Smart Work Centers
Cisco Confidential © 2010 Cisco and/or its affiliates. All rights reserved. 5 Cloud in Action: Urban EcoMap
Cisco Confidential © 2010 Cisco and/or its affiliates. All rights reserved. 6 A Service Delivery Platform
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7 7 Real-time logistics infrastructure Green logistics operation system Green u- logistics information utility service Busan PTA Smart travel stations Smart parking Mobile augmented reality tour Busan eco-pass Green urban services center Smart energy management center Smart buildings Eco-mileage (eco-card) Integrated safety and security with CCTV build-to-lease IOC Emergency response and disaster prevention Smart work Mobile application center Video contact center Smart learning Smart healthcare Busan Mobile Application Center Integrated Operation Center (IOC) Green U-City Services Cloud Infrastructure Public Data Applications Smart Community Smart Green Urban Mobility Smart Energy Smart Green Logistics Smart Safety & Security
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8 New DevelopmentRevitalization & GrowthProof Points Case Studies Busan
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9 From Corporate Social Responsibility to new Market Adjacency Triple Bottom Line: Environmental, Social and Economic impact Public Private Partnerships... with People !
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