2 English-Language Arts Standards 7th Grade Reading Comprehension: Analysis of Grade- Level-Appropriate Text2.4 Identify and trace the development of an author’s argument, point of view, or perspective in text.2.6 Assess the adequacy, accuracy, and appropriateness of the author’s evidence to support claims and assertions, noting instances of bias and stereotyping.7th Grade Listening and Speaking: Analysis and Evaluation of Oral and Media Communications1.8 Analyze the effect on the viewer of images, text, and sound in electronic journalism; identify the techniques used to achieve the effects in each instance studied.
3 IntroductionEveryday we are bombarded with information on TV, the radio, the internet, magazines, ….What is the purpose behind all of this information? Are we aware of the creator’s intentions and all of the different forms used to convey the information, such as, music and pictures? Is this information accurate? Who benefits from this information? Have you been maniputed by propaganda?
4 Tasks Task #1 Understanding Propaganda (partner) Find examples of the major types of propaganda using this powerpoint and links provided. Fill-in both sides of the handout.Task #2 Propaganda in Animal Farm (individual)Identify at least two types of propaganda used in Animal Farm. Be sure to use a couple of examples to support your claim—include page numbers. Pen or typed.Task #3 Examples of Propaganda (individual)Find one or more examples of propaganda being used in media, advertising, and/or politics.How are images/pictures/symbols, color, words, spatial organization/layout being used to persuade the audience (you)? What propaganda techniques are being used? Write a short (1-2 paragraphs) description about the propaganda you find. Write neatly in pen or type.Task #4 Types of Governments (individual)Research types of governments using provided links to websitesTask #5 Propaganda Campaign (group)You will be assigned either a government or economic system. Create a campaign to convince people that your assigned political or economic system is the most effective or at least that it will be appealing. Create a visual aide poster (three fold booth).
5 Task#1, Step 1: Propaganda techniques Slides 6-15 will help you fill-in your handout.
6 Purpose of Propaganda?Any technique that attempts to influence the opinions, emotions, attitudes, or behavior of a group in order to benefit the sponsorUsed every day, in the military, in the media, in advertising, in politics, and in all sorts of human relationships
7 BandwagonPersuading people to do something by letting them know others are doing itExample:“Either you are with us or against us”
8 TestimonialUsing the words of a famous or respectable person to persuadeExample: Proactive
9 TransferUsing names/pictures of famous people but w/out direct quotationsUses authority and prestige of something we respect/revereExample:symbols are constantly usedcross = Christian churchflag = nation
10 RepetitionRepeating product name at least four times within the advertisementWhat animals repeat everything they hear in Animal Farm?
11 Lesser of Two EvilsTries to convince us of an idea by presenting it as least offensive optionExample from Animal Farm:“You don’t want Mr. Jones back, do you?”
12 Doublespeak or Euphemisms Used to make something not sound as bad as it isexamples:“went to heaven” = died“crusade” = warIn Chapter 9 of Animal Farm, Squealer uses the term “readjustments” when he means “reduction” of food rations (Orwell 115).
13 Other techniques Fear Glittering Generalities Name-calling Plain Folks Straw man
14 Critical Thinking To protect yourself against the techniques of propaganda, three good questions to askyourself are:Who does this benefit?Why did they do that?According to whom?(Definitions retrieved from MrDonn.org)
15 Task #1, Step #2Using the websites below, skim through them so that you become familiar with the many uses of propaganda. On your handout take notes on anything that interests you; this will help prepare you for your propaganda campaign (task #5).
16 Analysis of Advertising (Task #1 Cont.) As a class, watch “The Closet” and complete to boxes of chart.Choose two of the following advertisements to finish chart:Gatorade CokeStarbucks Dr. Pepper (1960s)Crest Chrysler
17 Task #4 Government Types Take notes on each of the different gov. types and read the explanations/definition of totalitarian and democracy:Brief overview of all typesDemocracy
18 Evaluation: Grading Rubrics Outstanding (+)Meets Standard (√)Below Standard (-)Task #1:Techniques and Ad NotesDetailed notes with clear examplesHandout/chart is complete filled outSome notes andHandout/chart is mostly filled outIncomplete notes and chart or not completedTask #2:Animal Farm PropagandaIdentifies two examples of propaganda w/in A.F.Cites the specific page & explains the use of propagandaLack some detail but does identify two examples and provides citation and explanationLacks detail and explanationDoesn’t identify two examplesDoesn’t cite specific pages
19 References Webquests used as models: Bersaglia, N. What’s all the hype…a look at propaganda? Retrieved on March 8, 2010 fromKelts, A.B. Would you be Among the Hidden? Retrieved on March 8, 2010 fromReynolds, B. The Hunger Games: Propaganda and persuasion. Retrieved on March 8, 2010 from
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